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Hot Book for 2009: Reshaping Your Business with Web 2.0
The application of Web 2.0 technologies in the enterprise provides enormous opportunities for improving business decisions and cutting costs. Whether your approach is revolutionary or evolutionary, the new book Reshaping Your Business with Web 2.0 should be on your reading list for 2009.
The book, the result of a combined effort between Web 2.0 community experts and Oracle portal and user interaction leaders, helps readers bring Web 2.0 efficiencies and communication channels to the enterprise.
“New social tools have enormous potential for reinvigorating the enterprise through faster and better communication and improved collaboration,” says co-author Vince Casarez, vice president of product management for Enterprise 2.0 and portal products.
“Imagine that in your enterprise portal, a group can collaboratively author content in a wiki and at the same time an individual clicks on an expert in the group, sees their presence, and connects immediately. Information and business decisions available at the point of interaction,” says Casarez. “Today’s modern portal platforms allow you to tie in these kinds of Web 2.0 features.”
Enterprise Social Networks
“Some companies are great at reinventing the wheel,” says Casarez. “They have people in different divisions or regions working on almost identical projects because they don’t know that the other exists.” In the book, Casarez and his co-authors show how using Web 2.0 technologies connects information and people through expertise, ideas, and actions. “The use of technologies such as wikis, tags, and activity streams enable the logical linking of individuals around a business task,” says Casarez. “Almost all companies today are organized hierarchically. By using Web 2.0 features you not only gain visibility into actions, activities, and people across your enterprise, but you can tap into solutions or experts anywhere at anytime. This is the potential that collective intelligence can bring to any company.”
Advantages in a Tough Economy
In tough economic times, says Casarez, these technologies can deliver other advantages through the power of participation. “Modern portals are built on open standards, so you can securely share enterprise applications, content, and other relevant data with customers and partners, allowing you to connect with them in more productive ways,” says Casarez. “Think of all the ideas that your customers or partners have that can improve your service or provide new product ideas. Web 2.0-style participation gives them an interactive, yet secure place to share these ideas—at a fraction of the cost of traditional channels. You can even let people see each other’s ideas and build on them. Over a short period of time, the best ideas bubble up to the top.”
The book, organized in three sections, “The Behaviors,” “Technologies,” and “Best Practices,” provides a pragmatic and results-oriented take on Web 2.0 for the enterprise. Reshaping your Business with Web 2.0 is available online and in select bookstores today.
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