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Modern Portals Create Advantage in Uncertain Times
In the current business climate, few industries have been hit as hard as banking. But these major banks in Europe and the U.S. are showing how organizations can expand their customer base and better manage their product lines while cutting costs. A key to their success is a modern portal strategy.
Improve Enterprise Productivity with Community Processes
One of Europe’s largest banks found that almost every division throughout the continent ran its own intranet, and the number of new sites published each year was constantly growing. The redundant effort and lack of information sharing across sites severely hampered productivity.
To overcome the problem, the company built a new community-oriented corporate process that put the individual employee, not the employee’s country or region, at the center of the company’s communication strategy.
By leveraging the technology in Oracle WebCenter Interaction, part of Oracle WebCenter Suite, the bank was able to deploy a common framework capable of accommodating all the existing applications and able to serve as a foundation for all future developments. Now every employee has personalized access to the integrated knowledge of the company with a lower communication cost, more self-service features, and paperless processes.
Keep Customers and Get New Ones
A major bank in the U.S. sought a more compelling online experience for its customers by improving the convenience and simplicity of doing business with the bank. It also wanted a flexible infrastructure to leverage existing investments, lower costs, and speed time-to-market of new products that addressed its customers’ most pressing needs.
The bank migrated its existing customer portal to a modern portal using Oracle WebLogic Portal, part of WebCenter Suite, on top of a service-oriented foundation built on Oracle SOA Suite. With this combined solution, they were able to build an integrated desktop that provides employees with access to the same data sources and business processes as customers, ensuring consistency between channels.
The bank experienced better than 50 percent growth in revenue through the online channel in only one year and 75 percent growth in the average number of products per commercial customer, all while significantly reducing operational costs for the bank and halving the time to deliver major new IT projects.
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