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Social Media Connects Oracle Retail with Constituents
Much like the retailers it serves, the Oracle Retail team has dramatically expanded its presence in key social media outlets such as Twitter, YouTube, and Facebook.
Retail has been among the first industries to unlock the profitable potential of social media, with its lower cost relative to traditional channels, appeal to valuable younger consumers, and unique ability to reach customers in a targeted, intimate, and interactive way.
"By embracing social media, we're showing our customers that we are living and breathing the same challenges that they face every day," says David Dorf, director of technology strategy, Oracle Retail.
It's a Two-Way Street
According to Dorf, Oracle Retail is using social media to keep its constituents—customers, prospects, partners, analysts, and journalists—informed of the latest developments in simple, opt-in formats.
"However, the interactive potential of social media is particularly vital," says Dorf. "These forms of media enable us to listen and respond to customer needs with unprecedented speed."
Oracle's presence in social media now includes
- David Dorf's Insight-Driven Retailing Blog. In addition to Dorf’s entries about the latest trends in the retail industry, his blog also includes a retail news feed and entries by guest writers.
- Oracle Retail YouTube channel. YouTube enables customers to hear directly from Oracle leaders and experts, as well as Oracle Retail customers, in their own voices.
- Oracle Retail page on Facebook. In an attempt not to bombard Facebook users, Oracle generally only posts a few times and week, with key new information such as new press releases, YouTube videos, and white papers.
- Oracle Retail on Twitter. Oracle Retail tweets new product announcements, videos, and white papers, and also uses Twitter as a way to answer customer questions while participating in a larger discussion of the retail industry.
Learn more about Oracle Retail.
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