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INFORMATION INSIGHT
Content Management Edition

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Analyst Says Database Approach to Content Management Reduces Complexity and Cost

According to Jeetu Patel, an analyst and executive vice president at Doculabs, Oracle's unique database approach to managing information has redefined how companies control content, resulting in lower cost and reduced complexity.

The key is in the concept of structured versus unstructured data. In today's digital world, many companies need to manage vast amounts of unstructured content, such as spreadsheets, Word documents, and images. Unstructured content has been complex and costly to manage, because it couldn't be searched in a database.

Patel believes that Oracle Content Database, which for the first time makes it possible to search unstructured content in a database, is affordable and reduces overall content management costs. It can also eliminate customer frustrations with solutions that were too complex and lacked standardization. And it's easy to integrate with enterprise business applications, which Patel says is critical.

80 Percent of Content Is Unstructured
"No single business process exists without unstructured content," Patel says. "And you don't really get a holistic picture unless you have integration between the business applications and the unstructured content associated with those business applications to create the appropriate context."

According to Patel, more than 80 percent of company content is unstructured and spread across a multitude of file servers and individual computers. Patel sees that almost 90 percent of a company's unstructured content is also unmanaged and growing at 36 percent per year. "Because of this mushrooming of content, there are a number of inefficiencies added to the entire process," says Patel.

The Right Path
Patel sees several business and legal risks that can result from not having a good content management system. "On the business side, the primary risk is not finding information effectively, thus creating loss of both productivity and the opportunity to address market forces," says Patel. "On the legal side, there's a risk associated with not being able to produce information for litigation requests in a timely manner."

Patel believes that one of the primary benefits that customers can expect from Oracle's content management solution is its broad-based adoption by employees across the enterprise. In addition, he believes Oracle's database-centric approach to content management will reduce IT costs for managing systems and increase productivity throughout an organization.

"We think Oracle is definitely going down the right path of consolidating unstructured data and structured data into a single database," says Patel. "Oracle has done a great job in providing scalable systems for the structured data store. And it only makes logical sense to now expand the capability for unstructured data."

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Oracle Content Database & Oracle Records Database

The Oracle Content Database End User Tutorial


FREE SEMINARS
Internet seminar: Managing Your Content in the Enterprise Database (18 min.)

Internet seminar: Managing Electronic Records Securely in Oracle Database (15 min.)



LEARN MORE

White paper: Content Management for the Entire Enterprise (PDF)

Data sheet: Oracle Content Database (PDF)

Webcast: Executive Briefing on Oracle Content Management Strategy (88 min.)

Technical resources on Oracle Technology Network

Hear what analysts have to say about Oracle's content management solution
(2 min.)




Oracle Information Insight

Oracle Information Insight newsletters bring targeted news, articles, customer stories, and special offers to business people who want to find out how to streamline enterprise information management, measure results, improve business processes, and communicate a single truth to their constituents.

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Copyright 2006 Oracle. All rights reserved. Published in the U.S.

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