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Interactive Movie Who Stole Mark Drake? Helps Explain Fusion Middleware
Trying to communicate the business value of IT and middleware projects to your management or business counterparts? Late last year Oracle produced an interactive "movie" (using Flash technology) designed to do just that—and entertain you at the same time.
Who Stole Mark Drake? blends a business case for Oracle applications—Oracle Database and Oracle Fusion Middleware—into a 10-minute journey from London to San Francisco, San Jose, and Singapore. The scenario tackles common IT issues including integration, process changes, report delivery, and the latest business information. "The story is grounded in financial services, and we've validated the issues and solutions with customers in the industry," says Brian Dayton, marketing director for Oracle Fusion Middleware. "But the business issues addressed are universal. This is relevant for everyone."
More Than a Movie
Oracle has been sharing this scenario with customers and prospects since October 2005. "Thousands and thousands of people have experienced Mark Drake as a stage production during events (with sales consultants playing the characters) in our customer visit center when IT executives bring business people with them," says Dayton. "They enjoy and appreciate the deviation from slide presentations, but what makes this much more than entertainment is the fact that the actual solution viewers see is running live in the company's Reston, Virginia data center and on servers and laptops around the world."
"The fact that it's real and running live is different from anything that anyone else has done," says Dayton. "A sales consultant can share the movie or interactive experience, drill down into the explanation, and then drill down into the actual products and solutions running our proof-of-concept. SOA integration points, BI dashboards, identity management… it's all there."
Selling Business Value—Experimentation and Evolution
Who Stole Mark Drake? is the second scenario-based education tool of its kind. Who Caught John Blade? was developed and rolled out by a public sector sales consulting team called Act 3 more than two years ago.
"What Act 3 did with Who Caught John Blade? was a huge innovation in illustrating the business value of infrastructure. It's still an active and popular public sector program," says Dayton. "They brought that same expertise and creativity to the table in building Who Stole Mark Drake?. My job was to help align the story with our product strategy, make middleware's role in the business scenario clear, and take it mainstream." Additional scenarios are currently under development.
Watch Who Stole Mark Drake? online here.
Live demonstrations are available by contacting your local Oracle sales representative.
Watch Who Caught John Blade? online here.
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