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In India, More Small and Medium Companies Seek Competitive Advantage with CRM Solutions
Traditionally, Indian companies have placed their IT bets on internal systems, such as financial and HR solutions. But a rapidly evolving business landscape is now making CRM a key competitive differentiator among India's most innovative companies, large and small alike.
A range of business pressures is driving this new push for CRM, from nimbler competitors and rising customer expectations to an increasingly global customer base. In fact, investment in CRM solutions is growing across a wide spectrum of industries. Financial institutions and telecoms have been leading the drive, but utilities, healthcare providers, media, manufacturers, and the public sector are quickly following suit.
And now midsize companies —so integral to India's dynamic economic growth—are considering CRM offerings that have traditionally been the privilege only of their larger rivals.
Why Oracle?
According to analyst firm IDC, Oracle is #1 in CRM in the Asia Pacific region, with more than 15 percent market share. In India, Oracle is also the clear leader, with more than 50 customers using Oracle CRM applications, including Tata Motors Ltd, IFFCO Tokio, Bharti Airtel, Bank of Maharashtra, UTI Bank, Genpact, Tata Sky, Hutch, and Tata Consultancy Services.
To speed implementation, Oracle Business Accelerators enable automated setup of end-to-end, best-practice business flows. An easy-to-use setup tool captures day-to-day responses to simple questions about specific business requirements, and then automatically applies your business rules to the application. Once a customer has completed the questionnaire, a newly tailored instance can be up and running in hours. The results: decreased cost and risk, and faster time-to-value.
In the wake of its acquisition of Siebel, Oracle continues to build on Siebel's success in the region, while increasing investment in regional CRM resources. Now Oracle can offer an unmatched combination of industry-specific experience, leading functionality, and a strong services organization, including a partner ecosystem focused on successful customer outcomes.
Serving Midsize Companies
Oracle is bringing CRM within reach of India's critical SMB segment, helping small and medium companies level the playing field with their larger rivals.
For example, Oracle's prebuilt, industry-optimized functionality minimizes deployment and training costs and speeds time-to-value. In addition, Oracle's Siebel CRM Professional Edition can integrate with a broad suite of hosted and on-premise CRM applications, providing maximum flexibility for future growth.
Oracle On Demand is another key to Oracle's strategy for Midsize Companies in India. A software-as-service model providing everything from application hosting to network security services, Oracle On Demand delivers predictable IT costs, minimizes upfront investment, and drives significant savings in annual IT staffing.
Oracle On Demand is also an ideal partner in an economy such as India's, which is developing at historic rates. With Oracle On Demand, fast-growing companies of any size can simply turn on more server capacity or new functionality, when and where it's needed.
"Oracle's strategy for continued growth and leadership is simple," said Will Bosma, vice president of Oracle Asia Pacific's CRM business. "We are extending our number one position in CRM by helping customers—across large, medium, and small businesses—transform into truly 'customer-centric' organizations."
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