Oracle Information InDepth Newsletters, Executive Strategy Edition, May 2008
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May 2008

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Why Is Customer Service So Dissatisfying?
Recent research from Oracle found that more than half of customers surveyed were dissatisfied with the level of customer service they receive from the companies with which they do business. Oracle Senior Vice President Loïc le Guisquet speaks to Profit Online about the findings and how customer relationship management (CRM) software can improve communication with customers—and help keep them happy. Plus: Read CRM coverage in the special section of the May issue of Profit magazine.
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Marvel and Oracle Team Up for Superpowered IT
Marvel's first strategic IT plan was born from an alliance among Marvel CIO Glenn Magala, Marvel's line-of-business managers, and Oracle enterprise software. In the process, Marvel executives began to demand more value from information technology. Also, watch the Flash comic Two Worlds—drawn by Marvel artists—to see Marvel's use and potential use of Oracle Fusion Middleware.
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Why Not Skip Web 2.0 and Go Directly to Web 3.0?
Dr. David J. Roberts of iBASEt, Inc. says, "Web 2.0 can be seen as another level of information integration and services built around the performance of tasks. In a Web 2.0 environment, applications are connected in useful processes. In a Web 2.0 integration, all information exchange is negotiated and understood, and processes are locked into a well-defined sequence flow. Web 3.0 unlocks those processes."
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Profit Online Executive Audiocast: The Lean Enterprise Vs. Global Economic Slowdown
Author Bill Baker believes Lean companies are better prepared for a potential recession—but immediate benefits await those that embrace efficient business practices today.
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Zogix Promotes Green Practices and Social Networking in Corporate Travel Management
By helping managers enforce corporate travel policy, Zogix is also helping reduce expense spending and carbon emissions through an employee incentive program that drives compliance. In addition, its support of social networking functionality, which allows employees to share tips and tricks they've learned while managing travel budgets, displays a creative example of Enterprise 2.0 thinking. These creative applications made Zogix a recent award winner for the November 2007 Oracle Partner Network (OPN) Innovation Awards for Europe, the Middle East, and Africa (EMEA).
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Oracle White Paper: Anatomy of a Siebel Archiving Project
Learn how Siebel sites are realizing the benefits of a full-lifecycle enterprise data management strategy that includes database archiving to deliver enhanced application performance and lower costs. (Registration required).
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Point your newsreader to Profit Online's RSS feed and get regular updates from the executive's guide to Oracle Applications. In addition to articles from Oracle's quarterly IT strategy journal, RSS users will get exclusive Web content, podcasts, and opinion from Oracle executives sent directly to their computer. Just point your RSS reader.

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Contribute to Profit Online, Get a Free 1GB Flash Drive!
Make your voice heard in the Oracle community by contributing a column to Profit Online. Our editors are always looking for reader submissions, so here's your opportunity to share a lesson or strategy about the use of Oracle in your enterprise. Whether you are a customer, partner, user, or employee, we want to know what's working, what's on the horizon, and what intelligent IT is helping you accomplish. And if we publish your story, we'll send you a 1GB flash drive as a gift for participating.
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