Customer Relationship Management Update

Focus on Oracle and Siebel

Welcome to the premier issue of the Oracle Customer Relationship Management Update
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Oracle and Siebel: It Will Always Be About the Customer
The old adage about how much more effort is required to keep a customer than to make one is more relevant today than ever—but Oracle and Siebel have joined forces to make it easier. Read the article.

From CRM to the Customer-Centric Enterprise
After years of cost cutting and downsizing in an unstable marketplace, the enterprise agenda is changing. Seeing a stronger global economy, executives are again focused on growth. Read the article.

CRM Software as a Service for Any Business
Rob Reid, Oracle vice president of Siebel's award-winning CRM software-as-a-service offering, says it's a challenge convincing customers that they can get a robust software solution for only $70 a month. But now that the company that invented CRM is on board, Oracle is ready to turn businesses of all sizes into believers. Read the article.

A Perfect Match
Oracle and Siebel are merging to become the biggest front-office packaged application provider, driving a huge effort to address the requirements of 16,000 customers and over four million deployed end users. But that doesn't faze Ed Abbo, formerly Siebel's vice president of development and now in charge of Oracle's Customer Relations Management (CRM) development team. Read the article in Profit magazine online.

NEWS AND EVENTS

Don't Miss the Oracle 1000 Events World Tour There's never been anything like it—1,000 events in hundreds of cities around the world, bringing together thousands of Oracle experts, customers, and partners to learn how Oracle Applications protect, extend, and evolve your software investment. Find out about the next releases of Oracle E-Business Suite, Oracle's PeopleSoft, Oracle's JD Edwards EnterpriseOne, and JD Edwards World, and what's next on the path to Fusion. Choose from dozens of events focusing on core business process and industries. Find an event near you and register today. Oracle Delivers Unparalleled Innovation and Functionality in Oracle CRM On Demand Release 10 On April 19, 2006, Oracle announced the latest release of Oracle CRM On Demand, extending its industry leadership in CRM and On Demand. Read the press release. Gartner Positions Oracle's Siebel CRM Applications in Leaders Quadrant for CRM Customer Service Contact Center Siebel CRM applications have been positioned in the Leader Quadrant of the 2006 Gartner Customer Relationship Management (CRM) Customer Service Contact Center Magic Quadrant. Read the full 2006 Gartner CRM Customer Service Contact Center Magic Quadrant report. Independent Research Firm Ranks Oracle's Siebel Marketing as a Top Enterprise Marketing Platform for B2C and B2B Organizations Forrester Research, a leading independent research firm, has recognized Oracle's Siebel Enterprise Marketing Suite as having the strongest product offering in the latest Forrester Wave Evaluation: Enterprise Marketing Platforms, Q1 2006. Read the Oracle press release.

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Oracle, JD Edwards, PeopleSoft, and Siebel are registered trademarks of Oracle Corporation and/or its affiliates. Other names may be trademarks of their respective owners.