With policy-driven thinking networks, operators gain control over M2M devices, cloud providers, and service-delivery and content-provider platforms. Oracle Communications Policy Management provides a turnkey management interface that combines the best of ANDSF with the time-to-market advantages of a COTS solution. A policy-everywhere approach moves policy beyond the network to reach applications and devices as endpoints. Profitable, innovative, mobile-data business models make the most of third-party applications, advanced shared-data plans and location-based LTE services. Create policies that reflect your subscribers' behavior, preferences, and network conditions, and analyze new business opportunities. Market drivers fueling the need for enhanced policy management use cases.