Oracle Retail Customer Analytics: Understand Your Customers Better

Retailers are now compiling more data on their customers and their purchases than ever before, providing a wealth of insight into their demographic attributes, tastes, preferences and buying patterns. These insights can be leveraged to optimize product offerings and promotions, enabling customized offers to specific customer segments or even precisely targeted customers, driving higher returns and greater customer satisfaction.

Oracle Retail Customer Analytics, part of the Oracle Retail Analytics suite, provides retailers with deep customer-specific insights to enable a better understanding of their customers, how they behave and why, supporting intelligent product and promotion decisions. Built on the Oracle Business Intelligence platform, Oracle Retail Customer Analytics is compatible with other BI applications covering loyalty, marketing, finance and labor.

Oracle Retail Customer Analytics can help you to:

• Determine which products to promote to which customers
• Identify how products are selling across various customer behavioral attributes
• Perform customer segment analysis based on demographics, customer value (recency, frequency, monetary analysis), lifetime/potential value, behaviour and item performance
• Determine product affinities by performing market basket analysis