Fashion Retailing

Complexity and speed have dramatically changed fashion retailing. With supply cycles longer than demand cycles, the importance of being on trend with the right combination of size, style, and color is more challenging than ever. Additionally, fashion retailers need to rapidly clear end-of-season merchandise to accommodate an increasing number of seasons. With thousands of possible style, size, and colour combinations that must be optimized down to the store level—as well as shoppers who seek a personalized experience—fashion retailers are challenged to manage an explosion of data.

Oracle provides the world's most complete, open, and integrated business software and hardware systems for fashion retailers, enabling them to make better, more customer-centric assortment management decisions and deliver a personalized shopping experience while maximizing operational effectiveness.

Oracle Retail applications are built to run fashion-retailing-specific business processes including merchandising, store operations, and supply chain management. These applications are designed to seamlessly link planning and execution, and are infused with industry-leading fashion science to enable granular decision-making at scale.