The grocery industry has changed as channels blur and consumer demographics and preferences continue to undergo massive shifts. With fierce competition and price compression, grocers are challenged to strike the right balance between operational efficiency and delivering a unique customer experience that lives up to brand promise and fosters customer loyalty. They must also capitalize on opportunities for growth by expanding into international markets, creating innovative formats, and exploiting high-margin opportunities in private-label goods and preprepared offerings.
Oracle Retail applications are built to run retail-specific business processes including store operations, merchandise operations, product lifecycle management, category management, and inventory management. These applications are infused with leading retail science and analytics to facilitate granular decision-making at scale and the flexibility to support innovative growth strategies.
Oracle Retail applications enable grocers to optimize prices and categories, conduct market-basket analysis, effectively manage inventory levels, balance inventory productivity, and achieve customer service goals.