As the retail industry faces yet another year of uncertainty, with consumers remaining reluctant to part with their money and competitors becoming ever more innovative and aggressive in their tactics to gain market share, it has become critical that retailers better understand their customers and seek to capture sales at every reasonable opportunity.
Confident and well-informed purchasing decisions need to be part of every successful retail strategy and while many retailers understand the sweeping demands of their customers, stakes are currently higher and require more precision in decision-making than ever before. As consumers increasingly use multiple channels to research, evaluate and purchase goods, retailers need to get smarter about delivering the right information into the hands of shoppers. In this climate, personalisation is becoming a powerful selling tool.
Oracle is uniquely positioned to help retailers build personalisation strategies that not only identify customers at every channel to provide a consistent and personal shopping experience, but also target customers with recommendations and offers that are relevant and compelling.
Oracle’s latest whitepaper Market to Me - the Next Step in Personalisation explores:
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