Oracle Retail Industry Forum - Speakers, Synopses and Biographies

Desigual

Session Title: Ecommerce - B2B and B2C - Supporting Business Growth and International Expansion at Desigual

Session Synopsis: Desigual is a Spanish retail success story. In seven years, the dynamic young fashion retailer has grown from only seven stores to 250 owned stores, 8,800 authorised retailers, 3,000 employees, and it continues to have one of the highest rates of year-on-year growth. ATG Web Commerce has supported Desigual since the launch of its B2B ecommerce platform in 2007 and its B2C Ecommerce in 2010, growing with the company to support the online shopping experience in 20 countries and ten languages with further expansion planned. In this session, David Perea will share the evolution of Desigual and its dramatic growth and success, before explaining the importance of ecommerce to Desigual's international expansion strategy and the benefits Oracle ATG Web Commerce delivers in providing a personalised cross-channel customer experience.

Biography: David Perea, IT Digital Manager, Desigual
David joined Desigual five years ago, taking responsibility for lead generation and ecommerce projects that support the fashion retailer’s growth and international expansion strategy, including the B2B ecommerce platform launch in 2007 and the B2C site in 2010. Prior to Desigual, David worked as a CRM expert on retail and utilities projects with IBM Business Consulting Services. David began his career 12 years ago at PwC Consulting as an implementation consultant for portals solutions.

DinoSol

Session Title: Balancing a Cost Effective Supply and Demand at DinoSol

Session Synopsis: The Spanish grocery retail group DinoSol operates 456 stores including four store formats including hypermarkets, supermarkets, cash & carry and convenience stores under the HiperDino, SuperSol and Cash Diplo brands. DinoSol has implemented Oracle Retail Demand Forecasting, Oracle Retail Replenishment Optimization and Oracle Retail Advanced Inventory Planning to optimise operations to help reduce stock to optimal levels and minimise inventory carrying costs through superior time phased replenishment and forecasting processes. Hear how DinoSol devised a phased approach to quick implementation and measurable return on investment to help achieve its goal of reducing eight days of supply chain stock within three years.

Biography: Jorge Delgado, Director Supply Chain, DinoSol
Jorge has worked in the retail industry for 20 years with Spain's leading grocery retailers. In his current role, Jorge is responsible for supply chain across the DinoSol business and prior to this, managed replenishment, import and export and other supply chain projects at DinoSol. Previously, Jorge held a number of managerial roles supporting supply chain, logistics and replenishment for Ahold, Carrefour and Promodes in Spain.

Euroset

Session Title: Developing an Optimal Pricing Strategy with Euroset

Session Synopsis: Euroset, Russia's largest mobile phone retailer is committed to improving pricing strategies and performance within its 4,000 store network across Russia and the CIS region. Following a highly successful pilot with Oracle Retail Regular Price Optimization, which boosted margins and turnover of several categories of accessories, achieving return-on-investment within the first week of operation, Euroset has embarked on a multi-phased adoption of merchandising and planning optimisation applications. Starting with RPO, Euroset is developing an optimal pricing strategy that aligns item level pricing to overall category planning and extends this through the supply chain to its stores. Learn how this mobile phone giant is optimising its business by better understanding price elasticity and the impact of price changes on profitability and performance.

Presented by: Nikita Kocherzhenko, Strategy Development Director, Euroset

Louis Vuitton

Session Title: Personalising and Enhancing the Multi-Channel Experience at Louis Vuitton Malletier

Session Synopsis: As one of the most prestigious global luxury brands, Louis Vuitton Malletier is committed to providing the best experience for its customers whether they interact with the retailer online, via its call centre, its social or mobile networks or in one of its 460 stores in 65 countries worldwide. LVM recently completed its Diamond project introducing an exclusive digital cross-channel platform to drive a consistent, connected and personalised experience across each customer touch point. Louis Vuitton Malletier's Chief Information Officer, Franck Le Moal, and Louis Vuitton IS Project Director Stéphane Morillon will present an overview of the Louis Vuitton project, explaining how Oracle ATG Commerce applications underpins its website and its innovative personalised programmes, "My Personalization" and "My Repairs", enabling this iconic retailer to strengthen its commitment to service and customers experience.

Biographies:

Franck Le Moal, Chief Information Officer, Louis Vuitton Malletier (LVMH Group)
Franck has been with Louis Vuitton Malletier for 12 years. He is a member of the Executive Board and manages an international team in six regions (Europe, North America, Latin America, Asia & Pacific, China and Japan). Franck has a strong expertise in retail, SCM, distribution and manufacturing processes, as well as in digital and e-services domains.

Stéphane Morillon, IS Project Director, Louis Vuitton Malletier (LVMH Group)
Stéphane has been working in the luxury retail industry for almost 10 years. With his comprehensive knowledge of the supply chain, merchandising, commercial and customer experience, Stéphane is playing a key role in the improvement of the Louis Vuitton Malletier value chain.

Republic

Session Title: Building a Platform for Growth at Republic

Session Synopsis: Republic is the UK's leading multi-branded fashion retailer, delivering the latest in aspirational and affordable men’s and women’s fashion through its online channels and 121 stores in the UK and Ireland. Nick Rennardson will introduce the importance of IT to Republic's strategic growth initiatives, sharing why Oracle applications and technology are being implemented to optimise business operations and enhance the customer experience.

Biography: Nick Rennardson, Head of IT, Republic
Nick is the programme director for Republic's strategic roadmap, responsible for managing the provision of the information infrastructure of the company's systems. Nick has over 10 years of professional retail IT systems experience and programme management in Grocery and Fashion, overseeing the creation of large scale business transformation projects to improve and support the strategic requirements of the business.

WE Fashion

Session Title: Commitment, Vision and Belief – How WE Fashion Implemented Oracle Retail Merchandising and Warehouse Solutions

Session Synopsis: As a dynamic, fast-growing fashion retailer, WE Fashion requires well-integrated business processes and technology to drive its business forward. Three years ago, WE Fashion began an important journey implementing Oracle Retail Merchandising and Warehouse Solutions. This session will review how WE Fashion implemented Oracle to support its business strategy of international growth, multi-channel retailing and new product categories. Koen will introduce the business drivers for change, the footprint selected, the implementation path chosen and the benefits of integrated business processes, along with sharing some of the key lessons learnt. He will also talk about how to manage the change management aspects of such a project and the importance of winning the full commitment of the business throughout the entire cycle of a business change programme.

Biography: Koen Aben, Supply Chain Director, WE Fashion
Koen began his career in fashion retail at IBM, where he worked as an implementation consultant for merchandise planning solutions. Since joining WE Fashion ten years ago, Koen has been a passionate supporter of using technology that meaningfully supports the business of retailing today and in the future, in his role as Information Services Director. In June last year, Koen was appointed Supply Chain Director and his current focus is on increasing speed and efficiency in the fashion supply chain.

Oracle Commerce

Session Synopsis: Recent acquisitions have strengthened the Oracle commerce offering enabling retailers to deliver a consistent, relevant and personalised cross-channel experience to their customers. This session will provide insight into how the complementary applications now acquired by Oracle can support a very much improved customer experience across all channels and introduce the combined benefits that this broad commerce offering delivers to retailers globally.

Biography: Frank Lord, Vice President Commerce EMEA & JAPAC, Oracle ATG
As a six year employee of Oracle and ATG, Frank Lord has extensive experience in the eCommerce space supporting the top retailers in EMEA and the United States. Frank resides in London, UK and has responsibility for the Oracle Commerce Offerings including ATG Commerce and Endeca Solutions for EMEA and JAPAC. With over 1,200 Commerce customers, Oracle is the market leader in developing personalised cross channel solutions for retailers and market leading companies across several verticals. Prior to Oracle, Frank worked in the United States and Europe for companies such as Cisco Systems and AT&T.

Integrated Stores

Session Synopsis: Cross-channel integration is imperative to your ability to market, interact and transact consistently across multiple touch points, and increasingly to manage these touch points where a consumer may start a transaction in one channel and complete it in another. Retailers must adapt by deploying service and sales platforms that facilitate the new consumer expectation of convenience, information and personalised service. This means creating a single view of each customer, including order history, preferences and value, while ensuring that back office sales, inventory and supply chain effectively recognise each transaction. This session will introduce Oracle Retail Stores applications, explaining how these solutions and services can improve customer-centricity and create more efficient store operations.

Presented by: Lesley Simmonds, Senior Director, Global Retail Strategy, Oracle Retail

Integrated Merchandising and Business Intelligence

Session Synopsis: The synchronisation between core retail foundation, e-commerce and cross channel management capabilities to ensure one version of the truth is more crucial as the types of channels continue to grow. Retailers more than ever need the ability to create an intuitive business user experience such that employees are presented information and workflow in a manner that makes working complex processes more straightforward, enabling better customer understanding, targeting and operational decisions. This sessions will cover how to utilise Oracle to make informed decisions and act on those insights.

Presented by: Lara Livgard, Director, Retail Strategy, Oracle Retail

Integrated Planning – the future of the customer-centric organisation

Session Synopsis: The power of the customer is more influential than it has ever been in retail and is only likely to get stronger. Retailers have been pushed onto the back foot and the only way to succeed in this new customer-centric environment is to adopt customer driven strategies that combine assortment and pricing decisions with downstream supply chain decisions. In this session we will discuss what it means to be customer driven and Oracle’s future direction to address this.

Biography: Matt Hampton, Director, Retail Strategy, Oracle Retail
Matt is part of the Oracle Retail Product Strategy team with responsibility for planning and optimisation solutions. Matt has over 25 years experience in retail, spending the last five years with Oracle Retail. Prior to his current role, Matt was in pre-sales, working with retailers and partners across the EMEA region.