Connected Interactions - Actionable Insight - Optimised Operations
Oracle Retail Merchandising Analytics (ORMA) provides retailers with access to reliable, timely, and relevant information in order to drive better business decisions, by promoting connected interactions, actionable insight, and optimized operations within the organization. ORMA helps retailers better understand their business, make more informed decisions, and execute with the confidence that they are positively impacting the top and bottom lines.
ORMA is a best-in-class analytics solution for retailers who run the Oracle Retail Merchandising System (RMS) and need to establish a data warehouse and BI solution with minimal implementation and customization effort, as it provides analytics for sales, inventory, merchandising and promotion effectiveness.
The release of ORMA marks the first major step in next-generation retail BI by introducing foundational functionality built on Oracle’s BI/DW platform and technology. For those retailers running Oracle Retail Data Warehouse (RDW), we offer a 1:1 license migration to ORMA.
Oracle Retail Customer Analytics (ORCA) provides retailers with customer-specific insights derived from segmentation analysis, demographics analysis, market basket/product affinity analysis, and promotion analysis, to enable a better understanding of customers and their behavior. These insights can be leveraged to optimize product offerings and promotions, enabling custom offers to specific customer segments or even precisely targeted customers, driving higher returns and greater customer satisfaction.
Through customer analytics, retailers can make decisions with confidence because every decision is based on facts and objective data. The release of ORCA marks the second product launch within the Oracle Retail analytics suite, broadening the benefits of actionable retail insights, from storage-to-scorecard.
Oracle Retail Merchandising Analytics (ORMA) is a best-in-class analytics solution for retailers who run the Oracle Retail Merchandising System (RMS).
Oracle Retail Customer Analytics (ORCA) provides retailers with a better understanding of customers and their behaviour.