The more a retailer knows about their customers, the more empowered they are to meet their customers needs and the more likely the customer will remain loyal.
Oracle’s Siebel CRM solutions enable retailers to:
The full customer loyalty life-cycle program can drive more purchases, reward high-value customers, and incentivize customer referrals, helping to maximize customer retention and life-time value. The loyalty life-cycle includes support for program enrolment and management, points accrual and redemption, loyalty promotion management, and loyalty partner management. Along with embedded marketing, this end-to-end loyalty solution enables rapid program innovation for the retailer through targeted promotions that strengthen customer relationships.