Specialty and Hardline Retailing

Store saturation in traditional markets and widespread consumer access to information through the Web has changed specialty and hardline retailing. To be successful in this environment, these retailers must create unique and differentiated brand experiences for their shoppers across all channels and pursue new growth avenues through service offerings, international expansion, format innovation, and category diversification.

Oracle provides the world’s most complete, open, and integrated business software and hardware systems for specialty and hardline retailers that must rapidly implement and scale customer-centric retailing strategies.

Oracle Retail applications are built to run retail-specific business processes including store operations, merchandise operations, category management, call-centre management, cross-channel order management, and inventory management. These applications are built on a flexible platform that enables specialty and hardline retailers to rapidly deploy innovative business processes spanning multiple organizational functions that deliver new and compelling brand experiences.