Six Social Champions from across Europe will share their tips, tricks and expertise, battling to be crowned #TheSocialInfluencer.
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Our Uk Social Champion Lilach Bullock, a leading social marketing consultant, discusses how to effectively filter social media noise.
We’re taught as children the importance of listening. In the UK the Green Cross Code is a perfect example of how we’re taught at a young age the art of effective listening and why it’s so important to do so.
But good habits can be broken! It’s very easy to hear someone but to actually listen and focus on what someone is saying can be two very different things.
In the business world, listening plays a crucial role in communicating with our customers. It builds trust and can deepen relationships. It also plays a critical role in building brand loyalty…hard to do in this increasingly fickle digital world! But with more and more businesses trading online, our listening skills have been forced to adapt. We can no longer rely on hearing someone’s tone of voice or looking at their facial expressions. Written communication has never been more important.
So how do we ensure that we’re listening to our customers?
It’s time to get back to basics – remember that age-old business tenet of know your customer? It applies even more so to business today.
The more we understand about the way customers think and what they want, the better we will be able to cater to their needs. Many businesses nowadays aren’t able to deliver to their target audience what they want/need, and the main reason for that is the fact that they are not listening to them.
Fortunately, social networks, forums, blogs and other digital channels offer people all over the world a simple way to express their views about anything and everything. There is a gold mine of unfiltered and unsolicited opinion out there!
However, on the downside, since it’s so easy for anyone to get their message across, it can lead to a lot of noise – which makes it that much harder to listen and to distinguish between what is truly relevant information, or simply noise.
The best way to make sure you hear the right social conversations is to listen to separate aspects, one at a time: