Graduated from Euromed and Aston Business School, Gregory Pouy is primarily a marketer.
He made his debut as an advertiser chez Noos at first and then finally in Goldwell and Bouygues Telecom. During this time, he worked in marketing development and CRM both in B2C B2B.
Opening his blog in 2005 initiated his entry into the digital world by becoming CEO of BuzzParadise (Vanksen group) and then Director of Communication and strategy of Vanksen group eventually joining Nurun where he created and led the media / social media department.
In 2012, he founded the consulting firm LaMercatique to assist companies and organizations in understanding and integrating the digital world.
To name a few, Gregory is currently working with the L'Oréal Group, Krug (LVMH), Guerlain (LVMH) & Courrèges.
Trainer for many years, Gregory also teaches in several schools including HEC, ESSEC and Dauphine. He also writes for a online newspapers and collaborates regularly in writing books on marketing in the digital age.Follow @gregfromparis
Our French Social Champion Gregory Pouy, a leading digital marketing consultant, provides his insight into why luxury brands are behind the digital curve.
YouTube was acquired by Google in 2005 and, since then, every brand has been trying to create a “viral film” to create a buzz. They’ve now understood that “viral” is hardly free and that there is no recipe for it.
Social media is an interesting and complex area that can lead marketers to raise a great variety of questions - but hardly the only one that matters.
Even though relationships between brands and bloggers go back as far as 2006, this system remains terribly misunderstood. As Fast Company points out, in a world of jealousy, one is often afraid of the unknown. It is common to see fashion bloggers described as brainless idiots, wholly superficial and egocentric, who enjoy taking pictures of themselves because they have nothing better to do.