Six Social Champions from across Europe will share their tips, tricks and expertise, battling to be crowned #TheSocialInfluencer.
Discover our team's insights on the blog and engage with our content.
Our six European social champions are battling it out to create the most engaging, interesting and influential content based around our four core pillars of social media marketing best practice - Listen, Create, Publish, Influence.
Over the next four months, they will share their industry best practice recommendations over multiple channels, including blogging, tweeting and, finally, debating the results of our survey in a live Google hangout.
Get to know our social champions below, pick your favourite, then show your support to crown #TheSocialInfluencer 2014!
Author: Gregory Pouy
Even though relationships between brands and bloggers go back as far as 2006, this system remains terribly misunderstood. As Fast Company points out, in a world of jealousy, one is often afraid of the unknown. It is common to see fashion bloggers described as brainless idiots, wholly superficial and egocentric, who enjoy taking pictures of themselves because they have nothing better to do.
Author: Lilach Bullock
The words “social influence” sum up many connotations. Simply typing them into Google will bring up many psychological definitions and meanings, with the top ones being “changing minds” and “persuasion.” Let’s park the psychological descriptions for now… for me, personally, it turns me off and doesn’t resonate well
Author: Dick Raman
Isn't it a bit strange: "Who is the best social influencer?" It sounds like it is a competition. Even worse is: “Who can push his message best?"
Author: Henrik Sandberg
We have to measure how well we are doing on the social networks. If we don’t know that we can’t do it better. Okay, your big goal is to make more sales I guess. But there are some steps between social media and making sales.
Author: Ira Reckenthäler
There has never been a need for virtual town criers in the digital world. Anyone trying to brashly influence customers or blatantly push their own message not only falls short of the mark but is quick to earn scorn on social networks.
Author: Steve Welsh
Social influence, or social proof, is earned by demonstrating your expertise through connecting, engaging and giving value to the people who matter to your business.