Kimberley Brind is a b2b technology marketer with 20 years international experience working for a range of corporate, SMB and start-up organizations. Based in the UK, Kimberley is currently the global social marketing leader at Oracle.Follow @kimberleybrind
Social media software is vital for engaging with customers and busting internal silos. So you'd think that we'd all be keen on punching through our social media software plans asap – but there's one major obstacle standing in the way. Yep, that's right – us.
Embrace storytelling for your social media channels with a defined strategy, not nebulous guff. Marketing has moved on, the traditional sales funnel on the verge of extinction. Instead, consumers are using social media to engage with your customer services team, to research products and services and to share opinions about you with other consumers.
PC sales are in decline, replaced by a dramatic uptake in mobiles and tablets – but are your social media marketing campaigns fit for consumption on mobile devices?
There is one major hurdle between you and proving your social media strategy plan creates social media ROI – the C-Suite’s attitude towards it.