Highly regarded on the world speaker circuit, Lilach Bullock has graced Forbes and Number 10 Downing Street with her presence! In a nutshell, she’s a hugely connected and highly influential serial entrepreneur – the embodiment of Digital Intelligence.
Listed in Forbes as one of the top 20 women social media power influencers - and likewise as one of the top social media power influencers - she is one of the most dynamic personalities in the social media market. She actively leverages ethical online marketing for her clients and for Comms Axis.
After launching her first business within three years of becoming a mother, her financial success was recognised by being a finalist at the Best Mumpreneur of the Year Awards, presented at 10 Downing Street. Following a resultant offer and wishing to spend more time with her daughter, she sold her first business to focus on social media, developing a multi-site blog and online marketing portfolio that generates in excess of 600,000 page views per month.
A business owner, social media consultant, internet mentor and genuine digital guru, Lilach is consulted by journalists and regularly quoted in newspapers, business publications and marketing magazines (including Forbes, The Telegraph, Wired, Prima Magazine, The Sunday Times, Social Media Today and BBC Radio 5 Live). What’s more, her books have achieved No 1 on Amazon for Sales and Marketing and Small Business and Entrepreneurship.
When Lilach isn’t working she enjoys spending time with her family and is an avid fan of Zumba.Follow @lilachbullock
Our UK Social Champion Lilach Bullock, a leading social marketing consultant, discusses how to effectively filter social media noise.
With the rise of social media platforms we’re also seeing an increase in content – both written and visual. And whilst content is ultimately at the heart of any good social media strategy we’re also being overwhelmed and, indeed, saturated with content. Which of course makes it harder to get your content heard above the infinite noise online.
So you have your content masterpiece in front of you and you’re ready to share it with the world! But where do you start? And how do you get the right people to read it? Well, quite simply, publish where you audience actually is, and not just where you think they should be.
The words “social influence” sum up many connotations. Simply typing them into Google will bring up many psychological definitions and meanings, with the top ones being “changing minds” and “persuasion.” Let’s park the psychological descriptions for now… for me, personally, it turns me off and doesn’t resonate well.