Mattias Drefs is the Marketing Director for Social Media and Midsize Business in EMEA at Oracle Corporation. He is in charge of the full demand generation process through the different social channels for Applications, Systems and Technology.
He developed stable and robust processes and procedures to ensure maximum social media support for all demand generation campaigns with measurable and considerable results for the entire organization. He also supports APAC and North Americas out of his team.
In 2006 he created the first relevant blog about the business and IT pain points for midsize businesses in Germany, which is still up and running www.mittelstandsblog.de
Within Oracle Corporation he had different roles and responsibilities in the areas of Consulting and Product Management before moving into a Marketing role in 2000.
His first work experience was at Baan Corporation in Germany, implementing 18 ERP projects at midsized companies in Germany and managing 75 consultants.
He is a mechanical engineer, married, has four children, in the Board of Directors of a private school in Hannover. And he supports his local football team Hannover 96 every weekend.
For a business to become truly socially enabled, social media listening techniques need to be implemented across your entire enterprise.
From Facebook to Twitter, uncover the secrets of adapting your content so it shines on all the major social media networks.
New, visual networks like Pinterest, Instagram and Vine are exploding - is this the future of social media?
Influencers are changing the face of marketing, particularly with their social media influence– but what is a brand advocate and how do they differ from a social influencer or a brand champion?