Welcome to #TheSocialInfluencer!

Bringing together Europe’s leading social media marketers to discuss new strategies, concepts, tips and tricks, designed to maximize your social reach, engagement and influence. Mapped against our four core pillars of social media marketing best practice - Listen, Create, Publish, Influence - this is your opportunity to benchmark yourself against peers, competitors and industry experts.

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Influence

The world of marketing has changed. It’s no longer enough for an advert to scream at consumers, or for a salesperson to tell them what to think. Modern marketers ‘influence’ prospects - showing buyers how a product solves their problems and how a brand can enrich their lives.

How do you turn your customers into advocates?

The holy grail of social media engagement is ‘brand advocacy’ - when your most engaged customers recommend your business to others. This ‘word of mouth’ promotion is one of the most convincing marketing channels out there - 70% of people trust consumer opinions posted online.

How do you know if your social media content is effective?

The best social media strategies involve constant measurement and readjustment. Who’s reading your content? Is it driving conversations - and ultimately sales? Are there any ‘snags’ in the buyer journey which your content could smooth over?

Metrics to measure include: best content for platform, month-by-month comparison and comparison by customer segments.

Can you prove ROI from social media engagement?

Every marketer is under pressure to prove ROI. The right software makes it easy to prove social media engagement - down to tracking details of each customer to show which buyers engaged on social media sites, and at what stage in their ‘buyer journey’ this took place.

You can’t improve something you can’t measure. The metrics available in your social media management software will help you to understand what aspects of your social media engagement are and aren’t working - helping your team target future strategies.

Read the latest insights from our Social Champions and the Oracle team below and join the conversation #TheSocialInfluencer.

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Latest blog posts

  • In a blogger’s shoes: better understand influence marketing

    Author: Gregory Pouy

    Even though relationships between brands and bloggers go back as far as 2006, this system remains terribly misunderstood. As Fast Company points out, in a world of jealousy, one is often afraid of the unknown. It is common to see fashion bloggers described as brainless idiots, wholly superficial and egocentric, who enjoy taking pictures of themselves because they have nothing better to do.

  • How to influence your audience

    Author: Lilach Bullock

    The words “social influence” sum up many connotations. Simply typing them into Google will bring up many psychological definitions and meanings, with the top ones being “changing minds” and “persuasion.” Let’s park the psychological descriptions for now… for me, personally, it turns me off and doesn’t resonate well

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