Welcome to #TheSocialInfluencer!

Bringing together Europe’s leading social media marketers to discuss new strategies, concepts, tips and tricks, designed to maximize your social reach, engagement and influence. Mapped against our four core pillars of social media marketing best practice - Listen, Create, Publish, Influence - this is your opportunity to benchmark yourself against peers, competitors and industry experts.

Keep visiting this page over the next four months and get involved!
Click to find out more about #TheSocialInfluencer now!

And the winner is...

Congratulations Lilach Bullock, our winning Social Champion! It was a close call, but Lilach won by the number of views and shares of her blogs, the number of views and ‘supports’ for her microsite profile, her Google Hangout performance and her all round social influence.

We’d like to say a big thank you to all the Social Champions for taking part - Henrik Sandberg, Dick Raman (the ‘Listen’ phase winner), Grégory Pouy (the ‘Create’ phase winner), Ira Reckenthäler (the ‘Publish’ phase winner) and Steve Welsh (the ‘Influence’ phase winner).

And thank you to everyone who took part - whether you tweeted, took the survey or supported a champion. It’s not all over - you can still enjoy the content!

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Latest blog posts

  • And the winner is... Lilach Bullock!

    Author: Lilach Bullock

    Congratulations Lilach Bullock, our winning Social Champion! It was a close call, but Lilach won by the number of views and shares of her blogs, the number of views and ‘supports’ for her microsite profile, her Google Hangout performance and her all round social influence.

  • In a blogger’s shoes: better understand influence marketing

    Author: Gregory Pouy

    Even though relationships between brands and bloggers go back as far as 2006, this system remains terribly misunderstood. As Fast Company points out, in a world of jealousy, one is often afraid of the unknown. It is common to see fashion bloggers described as brainless idiots, wholly superficial and egocentric, who enjoy taking pictures of themselves because they have nothing better to do.

  • How to influence your audience

    Author: Lilach Bullock

    The words “social influence” sum up many connotations. Simply typing them into Google will bring up many psychological definitions and meanings, with the top ones being “changing minds” and “persuasion.” Let’s park the psychological descriptions for now… for me, personally, it turns me off and doesn’t resonate well

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