Bringing together Europe’s leading social media marketers to discuss new strategies, concepts, tips and tricks, designed to maximize your social reach, engagement and influence. Mapped against our four core pillars of social media marketing best practice - Listen, Create, Publish, Influence - this is your opportunity to benchmark yourself against peers, competitors and industry experts.
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The world of marketing has changed. It’s no longer enough for an advert to scream at consumers, or for a salesperson to tell them what to think. Modern marketers ‘influence’ prospects - showing buyers how a product solves their problems and how a brand can enrich their lives.
How do you turn your customers into advocates?
The holy grail of social media engagement is ‘brand advocacy’ - when your most engaged customers recommend your business to others. This ‘word of mouth’ promotion is one of the most convincing marketing channels out there - 70% of people trust consumer opinions posted online.
How do you know if your social media content is effective?
The best social media strategies involve constant measurement and readjustment. Who’s reading your content? Is it driving conversations - and ultimately sales? Are there any ‘snags’ in the buyer journey which your content could smooth over?
Metrics to measure include: best content for platform, month-by-month comparison and comparison by customer segments.
Can you prove ROI from social media engagement?
Every marketer is under pressure to prove ROI. The right software makes it easy to prove social media engagement - down to tracking details of each customer to show which buyers engaged on social media sites, and at what stage in their ‘buyer journey’ this took place.
You can’t improve something you can’t measure. The metrics available in your social media management software will help you to understand what aspects of your social media engagement are and aren’t working - helping your team target future strategies.
Read the latest insights from our Social Champions and the Oracle team below and join the conversation #TheSocialInfluencer.
Author: Gregory Pouy
Even though relationships between brands and bloggers go back as far as 2006, this system remains terribly misunderstood. As Fast Company points out, in a world of jealousy, one is often afraid of the unknown. It is common to see fashion bloggers described as brainless idiots, wholly superficial and egocentric, who enjoy taking pictures of themselves because they have nothing better to do.
Author: Lilach Bullock
The words “social influence” sum up many connotations. Simply typing them into Google will bring up many psychological definitions and meanings, with the top ones being “changing minds” and “persuasion.” Let’s park the psychological descriptions for now… for me, personally, it turns me off and doesn’t resonate well
Author: Dick Raman
Isn't it a bit strange: "Who is the best social influencer?" It sounds like it is a competition. Even worse is: “Who can push his message best?"
Author: Henrik Sandberg
We have to measure how well we are doing on the social networks. If we don’t know that we can’t do it better. Okay, your big goal is to make more sales I guess. But there are some steps between social media and making sales.
Author: Ira Reckenthäler
There has never been a need for virtual town criers in the digital world. Anyone trying to brashly influence customers or blatantly push their own message not only falls short of the mark but is quick to earn scorn on social networks.
Author: Steve Welsh
Social influence, or social proof, is earned by demonstrating your expertise through connecting, engaging and giving value to the people who matter to your business.
Author: Mattias Drefs, Social Media Marketing Director, Oracle
Influencers are changing the face of marketing, particularly with their social media influence– but what is a brand advocate and how do they differ from a social influencer or a brand champion?
Author: Bianca Pauna, Social Media Coordinator, Applications, Oracle
Uncover what character traits you need as a community manager to stay at the top of your game in 2014 and beyond.
Author: Kimberley Brind, Global Social Marketing Leader, Oracl
There is one major hurdle between you and proving your social media strategy plan creates social media ROI – the C-Suite’s attitude towards it.