Oralce OpenWorld 2012, September 30 - October 4, 2012 San Francisco
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March 31 - July 13
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Registration Instructions

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Oracle PartnerNetwork Forum

Mark your calendars to attend the Oracle PartnerNetwork Forum on Sunday, October 2, in Moscone South. This is a "must attend" event where Oracle partners learn about plans and strategy directly from Oracle executives; network with peers; and gain valuable insights, contacts, and resources in specialized breakouts geared toward helping them build their business with Oracle.


Oracle PartnerNetwork (OPN) Forum

Sunday, October 2, 2011
9:00 a.m. - 5:00 p.m.
Moscone South

Take full advantage of what Oracle OpenWorld 2011 has to offer by registering now for the Oracle PartnerNetwork (OPN) Forum, a "must attend" event. Do not miss out on this once-a-year opportunity to increase your knowledge and gain valuable insight from Oracle executives as they give the latest FY12 direction and strategy. Attend specialized and regional breakout sessions, network with other business professionals, and expand your contact list and resources; all of it geared toward helping you build and grow your business with Oracle.

The OPN Forum starts at 9:00 a.m. with Special Interest Groups followed by a partner luncheon. The OPN Forum Global General Session will commence at 12:30 p.m. followed by regional breakout sessions later in the afternoon.

Note: The Oracle PartnerNetwork Forum is a free event open to all registered partners of Oracle OpenWorld. To register today for Oracle OpenWorld, please visit the Oracle OpenWorld Website.

Oracle OPN Forum Agenda

Partner Special Interest Group Sessions
Hear from select Oracle product, industry, and channel teams and learn about opportunities to help you increase your Oracle sales.
9:00 a.m. - 11:00 a.m.
Moscone South
Networking Luncheon
Join Oracle and your peers for an informal networking lunch hosted by the WW Alliances and Channels team.
11:00 a.m. - 12:15 p.m.
Global General Session
Start your week by hearing from Oracle executives and gaining insight into Oracle's FY12 channel vision and resources that will help you strengthen your market opportunities with Oracle and get specialized.
12:30 p.m. - 2:45 p.m.
Moscone South
Gateway 102-104
Regional Meetings and Breakout Sessions
Meet with your regional Oracle Alliances and Channels team and peers to discuss opportunities and issues unique to your region.
3:00 p.m. - 5:00 p.m.
Moscone South
Additional Oracle OpenWorld Sunday Activities
Oracle OpenWorld Welcome Keynote
The Welcome Keynote will be held in Moscone North, Hall D and will also be broadcast live at Moscone South, Gateway Ballroom for your convenience—keynote details can be found here.
5:30 p.m. - 7:00 p.m.
Moscone North
Hall D
OPN Forum onsite registration information

Location: Moscone South
Saturday, October 1st, 2011: 2:00 p.m. - 7:00 p.m.
Sunday, October 2nd, 2011: 7:30 a.m. - 8:00 p.m.


Partner Special Interest Group (SIG) Sessions

Don't miss these sessions from our Oracle PartnerNetwork Forum sponsors:

Arrow Electronics: "Empowering" Your Success — Maximizing Oracle VAR Profitability in FY12



Speakers:
Pete Koliopoulos, VP of Marketing, Arrow ECS
Jeff Lampe, Director of Marketing, Arrow ECS, Oracle Group

Are you maximizing earning potential? The recently-announced Oracle Partner Incentive Program affords VARs the opportunity to significantly boost profit margins in FY12. Hear about Arrow’s robust suite of programs and resources that empower VARs to attack broad market opportunities, and lead the transformation of the datacenter. Learn to do this while following a systematic process to ensure MAXIMUM attainment of the available Oracle incentive rebate.
Moscone South
10:00 a.m. - 10:50 a.m.
Esplanade Room 301
Engaging with Avnet and Oracle to revolutionize your Technology Business



Speakers:
Chris Swahn, General Manager, Oracle Solutions, Avnet Technology Solutions

Join Chris Swahn to find out how Avnet defined solutions selling through the delivery of our industry exclusive SolutionPath methodology. Avnet is partnering with key technology resellers and ISV partners to take solutions selling to the next level. Enable your sales force to be confident selling Oracle on Oracle Red Stack solutions including Exadata. Fuel your growth in white space markets both locally and globally with new opportunities in vertical markets like health care.
Moscone South
10:00 a.m. - 10:50 a.m.
Esplanade Room 302


In addition to sponsor sessions, plan to arrive early to participate in these other Special Interest Groups offerings:

Best Practices for a Successful Repeatable Solution Offering

Speakers:
Andy Bailey, Senior Vice President Strategic Alliances, Oracle
Michelle Montalvo, Vice President Global System Integrator Alliances, Oracle


Connect with other System Integrators and learn how Repeatable Service Offerings developed by SIs extend and enhance the Oracle products through the addition of customizations, extensions, market points of view, process definitions, collateral, and more. The result: an offering that is a repeatable, differentiated, and a compelling value proposition for Oracle and SI joint customers. Learn best practices for offering development and how to fully leverage the investment with Oracle.
Moscone South
9:00 a.m. - 9:50 a.m.
Esplanade Room 300
The OPN Partner Systems Showcase — Tools to Optimize Your Business

Speakers:
Titina Ott, Vice President WWA&C, Systems and Business Processes, Oracle
Caroline Charter, Vice President, WWA&C Business Process Enablement, Oracle
Ronald Echandi, Senior Director, WWA&C, Oracle

Channel and SI partners - join us as we discuss channel economics and demonstrate various tools to help you optimize your business. We will highlight the Oracle Partner Systems Showcase which includes all the Oracle PartnerNetwork tools, systems and processes available to help you close Oracle business.
Moscone South
9:00 a.m. - 9:50 a.m. Esplanade Room 301
Get Specialized and Learn How to Partner with Oracle Global Business Units

Speakers:
Nick Kritikos, Vice President, Partner Enablement,Oracle
Joel Borellis, Group Vice President, Partner Enablement, Oracle
Amy Lewis Vice President Edge and Acquired Industry Channels WWA&C, Oracle

Want to drive incremental revenue and positively impact your business? Learn how becoming specialized helps get you there. Hear about the 2012 Oracle PartnerNetwork Specialized program benefits, and new partner enablement tools and resources. Alliance executives will brief partners about Oracle’s Global Business Units that lead the way in providing solutions for transformation across a broad range of vertical industries. Leverage your existing knowledge, industry experience, and OPN Specializations to penetrate new and growing markets, and learn how to prepare to sell, develop, and implement these best-in-class industry solutions.GSI, SI, VARs, influencers and ISVs who have domain expertise in one or more the GBU areas, ideally with an existing Oracle investment in related applications and technology such as Oracle ERP, CRM or BI - or just simply interested in Specialization will benefit from this session.
Moscone South
9:00 a.m. - 9:50 a.m.
Esplanade Room 302
Oracle’s Channel Business Value Proposition

Speakers:
Scott Wiesner, Senior Director, Global VAR Sales, Oracle
Jeff Barteld, Senior Director, Channel Strategy and Operations, Oracle

Don't get left behind. The Channel and SI partner resell model isn't what it used to be. Discover the new Oracle resell model and how your business can experience a higher margin revenue mix by offering services. Find out how you can transition your business to a service-oriented model by leveraging Oracle tools and resources.
Moscone South
9:00 a.m. - 9:50 a.m.
Esplanade Room 303
Oracle Fusion Applications

Speakers:
Steve Hoodmaker, Senior Director, Application Partner Enablement, Oracle
Tim Hatton, Senior Director, Product Strategy, Oracle
David Bowin, Director, Fusion Applications Strategy, Oracle

Why Fusion? Learn more about Oracle Fusion Applications' unique design principles and business benefits for ISVs, Channel and SI partners. We will cover Oracle’s overall Applications Strategy, Fusion Applications value to customers, Oracle’s commitment to existing Oracle Applications product lines, and the path to Fusion Applications. And find out where partners can locate key Fusion Applications enablement assets.
Moscone South
9:00 a.m. - 9:50 a.m.
Esplanade Room 304
Win with Oracle’s Solution and Architecture Engineered to Work Together

Speakers:
John Shell, Director, Server & Storage Partner Enablement, Oracle
Marshall Choy, Director, Systems Solutions & Business Planning, Oracle
Bob Thome, Director of Product Management, Oracle

Calling all aggressive Channel and SI software and hardware partners that are willing to take calculated risks and redefine their markets. Hear it here first as Oracle introduces its newest, integrated hardware and software solutions. We'll cover the market opportunity, solution offering and architecture, and the available marketing, sales, and technical enablement resources. Participate in the Q&A with Oracle's product and solution development teams.
Moscone South
9:00 a.m. - 9:50 a.m.
Esplanade Room 305
Oracle Exastack: Unleash ISV Application Performance

Speakers:
Chris Baker, Senior Vice President, Worldwide ISV & OEM Sales, Oracle
Kevin O'Brien, Senior Director, ISV & SaaS Strategy, Oracle

Take a deep dive into the new Oracle Exastack Program for ISVs. The Oracle Exastack Program enables ISVs to run their solutions on scalable, integrated infrastructure in both cloud and on premise environments - software and hardware engineered to work together. Leverage the new Oracle Exastack Program in which applications can qualify as Oracle Exastack Ready or Oracle Exastack Optimized. Partners can use available OPN resources to optimize and tune their applications to run faster and more reliably – providing increased performance and value to their end users. And hear how Oracle's new ISV/OEM business models, programs and solutions can positively impact your revenue, and learn about the new, improved ISV/OEM Master Agreement.
Moscone South
9:00 a.m. - 9:50 a.m.
Esplanade Room 306
JD Edwards Partner Update

Speaker:
John Schiff, Vice President and General Manager, JD Edwards World, Oracle

ISV, Channel and SI partners are invited to interact with the Oracle JD Edwards and other Oracle teams to discuss various topics. The agenda includes: Product roadmap overviews, OPN updates, OBA review, and more.
Moscone South
9:00 a.m. - 10:50 a.m.
Esplanade Room 307
Innovate your Business with Java

Speaker:
Geoffrey Morton, Group Vice President, Worldwide Java Sales, Oracle

Join Java leaders and key ISV/OEM partners for a special technology and business preview to the 2011 JavaOne conference and learn how you can use Java to drive your business. Whether your need is server-side or client-side, large-scale or small, the Java team at Oracle has been continuing to create the Java you need to more effectively drive your business forward. The event features a series of presentations, announcements, and advanced information about the Java ecosystem, including updates and overviews of the JavaOne conference. Hear how Java can remove barriers for your business and meet with influential Java leaders from Oracle before the conference kicks off.
Moscone South
9:00 a.m. - 10:50 a.m.
Esplanade Room 307
The Oracle Unified Method—Your Map to Success

Speaker:
Tom Spitz, Vice-President Oracle Global Methods, Oracle

SIs and Channel partners can differentiate themselves by achieving the upcoming OUM Essentials Specialization. Oracle developed the Oracle® Unified Method (OUM) to support the entire enterprise IT lifecycle, including support for the successful implementation of all Oracle products. OUM can be used by OPN Diamond, Platinum, or Gold Partners as a benefit of membership. See an overview of OUM with an emphasis on how partners can leverage OUM’s organized, yet flexible approach to achieve measurable business results. And learn about the resources available to partners through the OUM Knowledge Zone.
Moscone South
10:00 a.m. - 10:50 a.m.
Esplanade Room 303
Advance Your Business with Oracle Solaris

Speakers:
Ganesh Ramamurthy, Vice President Developers, Performance & Applications, Systems, Oracle
Charlie Boyle, Senior Director Solaris Product Marketing, Oracle
Lynn Rohrer, Director Solaris Product Management, Oracle

Want to learn about Oracle Solaris 11, Oracle Exastack, and Oracle Solaris Ready? ISV partners will hear how Solaris 11’s new features can drive new business and accelerate install base upgrades in an open forum with Oracle Solaris technology and marketing leaders. In addition, we’ll discuss exciting new opportunities with Oracle Solaris in the Exastack program, and the tools and resources that will help them get Oracle Solaris Ready. Partners will also gain insight into unique marketing opportunities with the upcoming Solaris release.
Moscone South
10:00 a.m. - 10:50 a.m.
Esplanade Room 300
Oracle Accelerate for Midsize Companies

Speakers:
Mark Keever, Group Vice President, Application Business Flows & Oracle Accelerators, Oracle

Accelerate or be left in the dust.OPN partners (Gold or Platinum Level) who are interested in joining the Oracle Accelerate for Midsize Companies program, or are Specialized in this area - will learn the most up-to-date information about the Oracle Accelerate program to help better penetrate and sell more applications to midsize companies. Oracle Accelerate provides affordable, industry-specific applications for midsize organizations, rapidly implemented using Oracle Business Accelerators.
Moscone South
10:00 a.m. - 10:50 a.m.
Esplanade Room 304
Fusion Applications Deployment Optimization and Simplified Application Access with Virtualization

Speakers:
Janga Aliminati, Director Platform Product Management and Architecture, Oracle
Mohan Prabhala, Product Management Director, Desktop Virtualization, Oracle
David Fowler,Virtualization and Linux SI Alliance Manager, Oracle

With the globalization of enterprise businesses, applications availability, scalability and security are no longer just requirements but norms. Challengers are moved from legacy installs to distributed and now to virtualized elastic deployments and access. This session explains how the deployments are optimized with virtualization to reduce the application access complexity, reduce the operational cost, and simplify lifecycle operation.
Moscone South
10:00 a.m. - 10:50 a.m.
Esplanade Room 305
Oracle Exastack: Unleash ISV Application Performance

Speakers:
Chris Baker, Senior Vice President, Worldwide ISV & OEM Sales, Oracle
Kevin O'Brien, Senior Director, ISV & SaaS Strategy, Oracle

Take a deep dive into the new Oracle Exastack Program for ISVs. The Oracle Exastack Program enables ISVs to run their solutions on scalable, integrated infrastructure in both cloud and on premise environments - software and hardware engineered to work together. Leverage the new Oracle Exastack Program in which applications can qualify as Oracle Exastack Ready or Oracle Exastack Optimized. Partners can use available OPN resources to optimize and tune their applications to run faster and more reliably – providing increased performance and value to their end users. And hear how Oracle's new ISV/OEM business models, programs and solutions can positively impact your revenue, and learn about the new, improved ISV/OEM Master Agreement.
Moscone South
10:00 a.m. - 10:50 a.m.
Esplanade Room 306


Oracle PartnerNetwork Alliances and Channels Regional Meetings

NAS General Session
Learn about new Oracle initiatives from the North America Alliances and Channels leadership team, designed to help you grow your revenue and profitability with Oracle. Find out where we're heading in FY12 and how you can maximize your opportunities.

After the NAS general session, select from one of five partner sessions customized to support your go-to-market focus.

North America Hardware and Technology Software Resellers
Oracle acquisitions and new product launches have made this the most exciting time ever to sell and provide services around Oracle Hardware and Technology Software. Join John Gray, Tom Wagner and executives from Oracle North America sales as we show you the key solution plays for FY12. Find out how Oracle NA Channels is aligned to support your business and where we're headed together this year.
North America Public Sector Channels - FY12 Strategy
Partners focusing on Public Sector will hear a complete go-to-market message on Oracle's hardware and software solutions across applications, technology and systems. This session is geared toward VAR's, System Integrators, ISV's and MBE-WBE's focused on the Federal, State and local marketplace. In addition, attendees will receive an update on our Exa Strategy and learn more about Oracle's latest acquisitions benefiting the public sector marketplace.
North America System Integrators - Spotlight on Hardware/Technology
Partners will gain new insights into Oracle's System Integrator Hardware & Technology strategy and direction, including an update on the Cloud Infrastructure, sales alignment and cross-pillar growth opportunities. Beyond that, partners will hear best practices on improving their own business with Oracle through strategic initiatives.
North America System Integrators - Spotlight on Applications
Partners will gain new insights into Oracle's Application strategy and direction from Applications Unlimited to Fusion Applications. We will also expand partners' understanding of sales alignment and recommended growth opportunities with customers ranging from the mid-market to the largest enterprises. Beyond all of that, we will explore service opportunities across the Oracle stack -- Applications, Hardware, and Technology.
Moscone South
3:30 p.m.
Gateway Rooms 102-104

Asia Pacific Alliances and Channels Region Breakout
Maximise your Oracle OpenWorld experience by engaging with the Asia Pacific Alliances & Channels management team in a dedicated session that will provide you with a unique opportunity to hear from Mark Lewis, Senior Vice President for Alliances & Channels and other sales leaders, on the regional FY12 channel strategy and opportunities for partners. Learn about new key initiatives to help further enable your Oracle based business and also interact with other Oracle partners to strengthen and increase your channel network.

Latin America Alliances and Channels Region Breakout
Hear from the Latin America Alliances & Channels management team in a dedicated session that will provide you with an update on plans geared toward helping you increase your sales with Oracle while providing you the opportunity to network and build relationships with your local Oracle team and peers.

Europe, Middle East, and Africa (EMEA) Alliances and Channels Region Breakout
Maximize your Oracle OpenWorld experience by engaging with the Europe Middle East and Africa Alliances & Channels management team in a dedicated session that will provide you with a unique opportunity to gain valuable market insight and the chance to gain new contacts and enhance your current relationship. You will hear from Dermot O'Kelly, Senior Vice President Alliances & Channels Oracle EMEA, sharing his business priorities with you and important news geared towards helping you build your business and increase your sales with Oracle. Seize the opportunity to network with the EMEA Alliances & Channels management team and other Oracle partners to discuss business potential and collaboration.

Japan Alliances and Channels Region Breakout
Hear from Japan Alliances & Channels management in a dedicated session that will provide you with an update on plans geared toward helping you increase your sales with Oracle while providing you the opportunity to network and build relationships with your local Oracle team and peers.


OPN Forum onsite registration information

Moscone South
Saturday, October 1, 2011: 2:00 p.m. - 7:00 p.m.
Sunday, October 2, 2011: 7:30 a.m. - 8:00 p.m.


Oracle PartnerNetwork Lounge

Moscone South, Room 100

Sponsored by Tech Data Corporation


Founded in 1974, Tech Data Corporation (NASDAQ GS: TECD) is one of the world's largest wholesale distributors of technology products. They provide a broad range of product lines, logistics capabilities and value-added services including, financing, technical training and marketing support, and scores of business development programs and productivity-enhancing e-business tools that enable technology makers and technology resellers to deploy powerful and cost-effective IT solutions. Their advanced logistics capabilities and value added services enable 125,000 resellers in more than 100 countries to efficiently and cost effectively support the diverse technology needs of end users. They are currently ranked 109th on the Fortune 500®.


Azlan, the Enterprise Division of Tech Data Corporation, is a leading value-added distributor of networking, communications, midrange & enterprise servers, storage, software and Unified Communications and Collaboration solutions in Europe. We enable fast, cost-effective pan-European distribution of products and solutions for market leaders. Azlan provides a range of value creating services including channel development, marketing, sales support, training & certification, and finance programs, designed to assist our vendor and channel partners in developing their SME, mid market and enterprise opportunities. Azlan continues to build on its 25 year history of excellence and is now part of Tech Data, which acquired Azlan in March 2003.

Come to the Oracle PartnerNetwork Lounge to hold meetings, meet with your peers, and engage in relevant conversations with your partners, customers and other industry professionals. Get your questions answered at the Oracle PartnerNetwork Information Stations, staffed by Partner Business Center consultants, and visit the Oracle PartnerNetwork Video Blogging room to share some of your ideas.

OPN Lounge Hours
Monday, October 3, 9:45 a.m. - 5:30 p.m.
Tuesday, October 4, 9:45 a.m. - 5:30 p.m.
Wednesday, October 5, 9:00 a.m. - 4:00 p.m.

The Oracle PartnerNetwork Information Stations and Oracle PartnerNetwork Video Blogging room are open during regular lounge hours.


Partner-only Sessions at Oracle OpenWorld 2011

Be sure to attend these informative—partner only—sessions at the Westin Market Street Hotel. See content catalog for the entire list of conference sessions on the Oracle OpenWorld Website.

Growing in the Broad Market with Oracle - The OPN Incentive Program (ID #33880)
Join Jeff Barteld, Senior Director, Oracle WW Channel Strategy and Operations, to learn more about the key features of the OPN Incentive Program for partners selling into the broad customer base. Understand how to maximize your retained margins by going to market with Oracle. Success stories highlighted.
Monday, October 3
11:00 a.m. - 12:00 p.m.
Metropolitan I - Floor 2
The Benefits of Embedding Oracle Technology in Your Solution (ID #33900)
Chris Jenkins, Senior Director, Oracle Solution Architecture, will discuss the technical and commercial benefits of embedding Oracle products and technology within your solution.
Tuesday, October 4
11:45 a.m. - 12:45 p.m.
Metropolitan II - Floor 2
Oracle Exastack: Unleash ISV Application Performance (ID #33920)
Chris Baker, Senior Vice President, Worldwide ISV & OEM Sales and Kevin O'Brien, Senior Director, Oracle ISV and SaaS Strategy, will discuss how Oracle Exastack enables ISV Partners to leverage a scalable, integrated infrastructure to deliver their applications tuned and optimized for high performance. The Oracle Exastack Program focuses on helping ISVs run their solutions on Oracle Exadata Database Machine and Oracle Exalogic Elastic Cloud - integrated systems in which the software and hardware are engineered to work together. Leveraging the new Oracle Exastack Program in which applications can qualify as Oracle Exastack Ready or Oracle Exastack Optimized, partners can use available OPN resources to optimize their applications to run faster and more reliably — providing increased performance to their end users.
Tuesday, October 4
1:15 p.m. - 2:15 p.m.
Metropolitan II - Floor 2
Oracle PartnerNetwork Specialized Program: Get Specialized (ID #33940)
Join Oracle hosts Joel Borellis, Vice President, Oracle Partner Enablement, and Nick Kritikos, Vice President, Oracle Partner Solution Sales, to hear more about the OPN Specialized Program, and many other available training resources and tools specifically designed to help you increase your knowledge and get better and faster returns on your investment.
Wednesday, October 5
11:45 a.m. - 12:45 p.m.
Franciscan II - Floor 3


Oracle PartnerNetwork Specialist Testing

October 3-4, 10:00 a.m. - 5:00 p.m.
October 5, 10:00 a.m. - 2:30 p.m.
Hilton Hotel, Union Square
Union Square, Room 1 - 2

Are you Specialized? You can take Specialist Exams at Oracle OpenWorld which count toward your certification as a Specialist. The best part? The fees are on us. View a list of exam titles offered here. Click here to register. Walk-in Availability: Walk-in participation may be available on a first come, first serve basis and it is based on seating capacity, but NOT guaranteed. They must show proof of valid OPN Membership by providing a OPN Company ID prior to the exam, and also provide a valid Pearson Vue account.


Partner Fun Run

Monday, October 3rd, 6:00 a.m.
W Hotel, lobby level

Get your week off to a great start by participating in the Partner Fun Run. We will be meeting at the W Hotel for a 5K run through the city. No registration required.


OPN Resources to Support Partner Marketers

Wednesday, October 5, 1:00 p.m. - 2:00 p.m.
Parc55 Hotel, Hearst Room
55 Cyril Magnin St., San Francisco, CA

Attention Partner Marketers! Are you taking advantage of everything OPN has to offer? We provide a variety of tools and resources to make your demand gen activities easier to plan and deliver - and get sales leads flowing sooner! Join us for this 1 hour session where we'll discuss our current offerings - from training to marketing kits to pre-negotiated agency services for webcast production.


Additional Information

If you have any questions regarding partner activities at Oracle OpenWorld, please contact the Oracle PartnerNetwork team at opncomms_ww@oracle.com.

Deloitte, Marquee Sponsor

How Do You Find An Affordable San Francisco Hotel Room?

It's possible, even during the week of Oracle OpenWorld. Here’s the secret: many official OpenWorld hotels offer an early-bird discount rate. Reserve within the official OpenWorld room blocks for the lowest hotel rates. The earlier you book, the better your choices. So book your reservation now. And get the best selection.

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Discover Where Engineering and Innovation Meet

Oracle OpenWorld is the conference where engineering and innovation meet. If you’d like to attend but are tight on time and budget, think about exploring with a Discover pass. This gives you access to keynotes, designated sessions, exhibition halls, the Oracle DEMOgrounds, and more. All for hundreds of dollars less than a full registration package.

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Moscone West, Booth #3401



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