9:30–12:00, Keynote Hall
Hear from senior Oracle executives, Mark Hurd and Edward Screven, as well as Oracle customer, Odebrecht, on how trends like globalization, cloud computing, mobility, the changing demographics of the workforce and consumers are changing the dynamics of business and IT. We will discuss strategies for addressing the economics of IT and the challenges presented in the information age, where data is your most valuable asset.



With emphasis on the adoption of technologies that drive business results, Odebrecht presents its trajectory to achieve leadership in several industries and explains how IT supports these initiatives.

Intensified use of TI is a decisive factor for all countries’ development, especially for education, social health, and public security. Since one of the Brazilian government's priority is PDE– Education Development Program, CTIS presents one of its innovations—Model School—which proposes to manage schools in the future. Through business process outsourcing (BPO), Model School’s integrated management can handle all school facilities with biometric sensors at the entrance; CFTV circuit security; virtual library; computerized labs; digital board; teacher/student relationship centralization; and many other resources. Learn how this project can help to establish high quality education in Brazil. And see how Oracle solutions—including database, middleware and systems—are vital to this challenge.

1:45–3:45, Keynote Hall
Thomas Kurian and Andy Mendelsohn are Oracle development executives and will present how cloud computing is a new way of delivering services. Software as a Service, Platform as a Service and Infrastructure as a Service are all giving customers more choice than ever in how their services will be delivered, deployed and managed.




The explosive demand for data and connectivity brings challenges and opportunities for IT companies of various sizes. At the same time, the Information Technology gains relevance and becomes a crucial part of corporate success, becoming increasingly agile, efficient and indispensable. Fernando Martins, President and General Manager of Intel Brasil, shows how Intel is making the data center smarter through solutions for servers, storage and networks; reducing TCO, increasing security and accelerating business decisions. Mr. Martins also will talk about the technological innovations developed by Oracle and Intel that are changing the IT.

9:30–12:00, Keynote Hall
There is a customer experience revolution taking place. Consumers are taking more and more control of their interactions and experiences with brands, using social media, mobile and cloud based applications to change the conversation and the model of buying and owning products. Savvy brands are beginning to understand this shift and take advantage of how they sell to and service their customers. Oracle executives Anthony Lye and Chris Hamilton will explore this new way of doing business, and how the analysis of customer behavior can help to shape the companies’ ability to understand and adapt more effectively to the changing needs of customers.


SAGE XRT, a Franco-British group operating in 160 countries, provides applications. In Brazil, the group has more than 5,000 companies using its UNIVERSE WEB BR solution, specially developed for the Brazilian market.
HQS Consulting is a leader in the deployment of Oracle enterprise management solutions, specializing in HCM, ERP, CRM, and Campus, with a variety of references and over 23 years of experience.
Oracle Platinum Partner Everis is a global business, technology, and outsourcing consulting company with a major presence in Latin America and experts in Oracle WebCenter, database, BI, E-Business Suite, BPM, CRM, and SOA.
RightNow CX
With 11 years of experience implementing RightNow CX solutions, Sibra Informática is the Oracle Gold Partner to provide the CRM solution that your organization needs. Booth 603
Businesses Built on NetApp Go Farther, Faster
Building Oracle Linux Success with an Agile Data Infrastructure
Scale without limits and complexity
Optimize operations with Oracle VM
Eliminate planned downtime