ORACLE OPEN WORLD 2011: October 2-6, 2011 Moscone Center San Francisco
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Executive Solution Sessions and InPositions

Oracle OpenWorld Executive Solution Sessions

Yerba Buena Center for the Arts, Novellus Theater

If you missed any or all of the dynamic and informative Oracle OpenWorld keynotes or some of the interesting and inspiring general sessions or Executive Solution sessions, you can access them at any time, at your convenience. Here's where you'll find them.

 
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Date Time Title
Monday, October 3 11:00 a.m. Engaging the Digital Consumer: Leveraging Data for Greater Product Relevance/Personalization
Monday, October 3 12:30 p.m. The Consumerization of IT: Adoption, Transformation, and Disruption
Monday, October 3 2:00 p.m. The Next Generation of Datacenter Management for Your Critical Infrastructure
Tuesday, October 4 10:15 a.m. CERN Achieves Oracle Database Scalability and Performance by Building on NetApp
Tuesday, October 4 11:45 a.m. Japan's Recovery and The World #1 Supercomputer
Tuesday, October 4 1:15 p.m. Datacenter 2015 and the Impact of Intelligent Devices
Tuesday, October 4 3:30 p.m. Can an ERP Upgrade Now Help Transform Your Business?
Wednesday, October 5 11:45 a.m. Technology, Innovation, Leadership: Critical Success Factors for Winning the 33rd America's Cup
Thursday, October 6 8:00 a.m. Welcome to the Social Enterprise

Monday, October 3

Engaging the Digital Consumer: Leveraging Data for Greater Product Relevance/Personalization

11:00 a.m., Yerba Buena Center for the Arts, Novellus Theater
Watch the Executive Solution Sessions

With the proliferation of digitized content, Web access, and social media, companies now have the ability to mine and analyze data for new details and contextual information to (1) profitably optimize product decisions across business units, channels, geographies, and media platforms; (2) personalize content and advertising for greater consumer relevance and mobility; and (3) provide visibility into the digital collaborative ecosystem.

Special Promotion: Attend this session and enter for your chance to win one of three $500 Amex gift cards.

Interview with Blake: Engaging the Digital Consumer: Leveraging Data for Greater Product Relevance and Personalization Read Interview

Blake White

Blake White, Director, PwC
Read Bio

Blake is a Director in PricewaterhouseCoopers Entertainment, Media & Communications advisory practice based in San Jose, where he leads the practice's Digital Transformation advisory services. He previously led PwC's national initiative in Digital Media Risk Management, and held principal positions in media industry engineering consulting firms, advising clients on: digital content management, content security & piracy prevention, metadata integrity, transition to HD, and IT integration.

Blake is an experienced Hollywood and Silicon Valley executive, who, over a 20-year period, has been responsible for: the first commercially available Digital Asset Management (DAM) developer product, used for the remake of a major motion picture and the development of a digital feature animation release; broadcast newsroom video asset server; Digital Rights Management (DRM) IP licensing; DRM-enabled online e-book service bureau; file-based digital media transport service; and SOA-based integration architectures for broadcast applications. He has led solution development and integration projects in computing platforms for: real-time broadcast graphics; animation and film industry visual effects; and interactive TV.

Blake is the author of: The Technology Assessment Process: A Strategic Framework for Managing Technical Innovation, published by Greenwood Press; the PwC publication—A New Era for Content: Protection, Potential, and Profit in the Digital World—and the SMPTE Motion Imaging Journal article by the same name; and he was co-author of Digital Asset Management: Process Over Product, published in Broadcast Engineering magazine. He holds BSIE, MBA, and MLA degrees from North Carolina State, Xavier, and Stanford universities, respectively.

Darin Yug

Darin Yug, Principal, Products & Services Industries, PwC
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Darin Yug, leader of PwC's Products & Services Industries Sectors has over 20 years of industry experience including 15 years of consulting for products and service organizations. Prior to joining PwC, Darin was a managing partner and leader of Diamond Management & Technology Consultants' Enterprise practice, including Transportation and Travel Services, Consumer and Industrial Products, and Telecom industries. He also held leadership roles for the firm's Operations, Supply Chain and M&A Integration Practice areas, with a concentration on client delivery, and intellectual capital development.

Darin's key focus areas are process, technology and organizational analysis, strategy and design, supply chain management, change management, post-merger integration and customer-centric strategies. He has worked in a broad range of industries. His functional experience includes purchasing, distribution, transportation, field service, salesforce, e-commerce, order management, customer service, marketing and promotions, call center management, manufacturing, operations and IT.

The Consumerization of IT: Adoption, Transformation, and Disruption

12:30 p.m., Yerba Buena Center for the Arts, Novellus Theater
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The consumerization of IT represents a fundamental shift in the locus of IT innovation from large enterprises to the consumer sector. CIOs are not going to be able to resist the pressure coming from the boardroom to adopt new technologies, according to CSC's Lemuel Lasher, president, Global Business Solutions Group, and chief innovation officer. Instead, Lasher believes that CIOs should embrace this change and become proactive advisors and strategic partners to help their organizations adapt to a more consumer-based model.

Special Promotion: Attend this session and enter for your chance to win one of five US$300 American Express Gift Cards.

Interview with Lem: The Consumerization of IT: Adoption, Transformation, and Disruption Read Interview

Lem Lasher

Lem Lasher, President, Global Business Solutions Group & Chief Innovation Officer, CSC
Read Bio

Lemuel Lasher is CSC's Group President of Global Business Solutions and Services (GBS) and its Chief Innovation Officer. GBS is comprised of CSC's regional Consulting and Systems Integration business in the Americas, EMEA, ASIAPAC, and the global practices: Business Consulting and Solutions, Technology Consulting, SAP, Oracle, and Program Management and Solutions Architecture. His Chief Innovation Officer corporate responsibilities include managing the Office of Innovation comprised of the following global units: The Leading Edge Forum, The Research Network, Global Solutions Organization, CSC Collective Intelligence, and Knowledge Management and Enablement.

The Next Generation of Datacenter Management for Your Critical Infrastructure

2:00 p.m., Yerba Buena Center for the Arts, Novellus Theater
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Heterogeneous environments, virtualization sprawl, and disparate tools used by traditional facilities and IT management make it expensive and almost impossible to predict the demand on physical systems at any given time. In 2009 Emerson Network Power partnered with Oracle to create the Trellis dynamic optimization platform, the first closed-loop control system for the datacenter. In this session, the president of Avocent Corporation reveals the state-of-the-art technologies being developed to lower the cost/complexity of datacenter management while promoting higher levels of performance and availability.

Special Promotion: Attend this session and enter for your chance to win one of three Apple iPad2's.

Interview with Steve: A Revolutionary, New Approach to Datacenter Infrastructure Management Read Interview

Steve Hassell

Steve Hassell, President, Avocent, Emerson Network Power
Read Bio

Steve Hassell took on the role of President of Avocent in January 2010, after Emerson acquired Avocent Corporation and the final component required to provide holistic insight and control across every aspect of the data center's physical infrastructure. Avocent is now a business of Emerson Network Power, a global leader in maximizing availability, capacity and efficiency of critical infrastructure.

Together with Emerson Network Power's power systems, energy management and precision cooling, the Avocent business is developing a unique infrastructure management solution that enables data center managers to bridge the critical gap between a data center's IT equipment and facilities infrastructure by gaining visibility and control over the rapidly changing data center environment.

Steve joined Emerson in February 2004 as Vice President and Chief Information Officer. He was responsible for all information technology hardware, software, services and telecommunications across Emerson. Steve came to Emerson from Invensys, where he served as Chief Information Officer.

Prior to Invensys, Steve was at Northrop Grumman-Newport News where he rose through several positions in Strategic Planning and Operations, ultimately becoming both Vice President and Chief Information Officer, and President and CEO of Naptheon, a wholly owned information technology subsidiary of Newport News. Additionally, Steve spent seven years as a surface line officer in the United States Navy.

Steve holds a Bachelor of Science degree in Computer Science from the United States Naval Academy and a Masters of Management degree from Northwestern University's Kellogg School of Management.

Baz Khuti, CTO, VP Engineering, Avocent Read Full Bio

Baz Khuti, CTO and VP Engineering of Avocent, a division of Emerson Network Power, has over 24 years of IT, business development, software engineering and professional services experience in North America, Europe and Asia.

Baz joined Avocent, a $1.2 billion Emerson acquisition in March 2010, transitioning from his role as Chief Architect, Emerson IT. During his five years as Chief Architect for Emerson IT, he lead the architecture and design of Emerson’s Private Cloud Global Data Center - Integration Center of Excellence, using Oracle’s Fusion middleware technologies, Oracle eBusiness suite re-architecture on Sun hardware, web consolidation, global security architecture and global network design.

Prior to joining Emerson, Baz was head of strategy at Sockeye Solutions, a leading collaborative supply chain technology company. Earlier, he was CTO of Deltera, a start-up Oil and Gas technology venture. From 2000 to 2004, Baz was Chief Architect at Invensys plc, working on the integration of Baan technology roadmaps, a $2 billion outsourcing project, and the creation of a new business venture to deliver Plant Security Services to customers such as BP, Georgia Power and Ontario Power.

Before coming to the US in 2000, Baz worked for JBA Software as Senior Business Consultant, leading the successful implementations at Panasonic, Chloride, SSL International and Dalkia. Baz started his career as Technical Systems Engineer at Yamaha Corporation of Japan, were he worked in IT to support Yamaha Percussion products, learning Japanese management and manufacturing practices.

Baz has three patents, spent two years in the British Territorial Army and holds a BA in Business Studies from the University of Mid Glamorgan, Wales, as well as a Masters in Computing from the University of De Montfort in Leicester, England.


Tuesday, October 4

CERN Achieves Oracle Database Scalability and Performance by Building on NetApp

10:15 a.m., Yerba Buena Center for the Arts, Novellus Theater
Watch the Executive Solution Sessions

Looking for solutions that can help you cut IT costs in half? Interested in a flexible and efficient foundation for building a cloud? Want to gain competitive advantage by reducing your time to market? Attend this session to learn more about how storage technologies can help you achieve outstanding cost efficiencies and accelerate your business performance. CERN is one of the world's largest and most respected centers for scientific research in fundamental physics. Learn how NetApp supports critical Oracle environments at CERN, including the database with the highest number of rows in a single table known in production: approximately 2.5 trillion rows in a table supporting the particle accelerator.

Special Promotion: Attend this session and enter for your chance to win one of three US$500 American Express Gift Cards.

Interview with Dave: Understanding Cloud Computing and Datacenter Storage Read Interview

Dave Hitz

Dave Hitz, EVP and Founder, NetApp
Read Bio

As executive vice president, David Hitz is responsible for the future strategy and direction of NetApp.

Dave Hitz and James Lau founded NetApp in 1992 with a desire to simplify storage the way Cisco simplified networking. Dave and James believed that general-purpose computing systems were too complex, so they built dedicated devices called appliances. These appliances were designed to handle one thing well: storage.

Prior to 1992, Dave worked as a senior engineer at Auspex Corporation, an enterprise storage solutions provider, where he was responsible for file systems and microkernel design. He also held engineering positions at MIPS Computer, focusing on file system and I/O subsystem design for the System V kernel development effort. Before his career in the computer industry, Dave worked as a cowboy, getting valuable management experience by herding, branding, and castrating cattle. Dave documented these and other formative business experiences in his autobiography, "How To Castrate A Bull, Unexpected Lessons on Risk, Growth, and Success in Business."

Dave holds a bachelor's degree in computer science and electrical engineering from Princeton University.

Eric Grancher

Eric Grancher, Database Services Leader, CERN
Read Bio

Eric Grancher leads the database services section in the CERN IT department—supporting databases related to mission critical assets such as particle accelerator and experiments events that drive CERN's research into fundamental physics. Since joining CERN in 1996, Eric assumed responsibilities in IT to work on RAC application scalability with Real Application Cluster, storage scalability for databases as well as high-availability architectures. Prior to joining CERN, he graduated as engineer at the French school "Telecom ParisTech" and with an MSc at "Ecole Normale Supérieure de Lyon". Eric has been an OakTable member since April 2005 and has specific interest in database applications and performance. Eric is a frequent speaker at industry events and Oracle community forums to share his vision, strategy and experience in managing and driving unique Oracle databases.


Japan's Recovery and The World #1 Supercomputer

11:45 a.m., Yerba Buena Center for the Arts, Novellus Theater
Watch the Executive Solution Sessions

On March 11, 2011, Japan had the most disastrous earthquake in living memory, followed by the largest tsunami on record. The very next day, Fujitsu commenced the recovery of disconnected communication infrastructure and IT systems in the Tohoku disaster area. The company considered how information and communications technology (ICT) could contribute to that region's rebound as well as to solving a range of problems Japan still faces in areas of public infrastructure, energy management, and enhanced disaster prevention. This session looks at these efforts in addition to Fujitsu's ongoing developments and the expansion of SPARC Enterprise technology, including the use of SPARC processors in the world's fastest supercomputer, the K computer.

Special Promotion: Attend this session and enter for your chance to win one of three Fujitsu STYLISTIC® Q550 Slate PC's.

Goro Watanabe

Goro Watanabe, Senior Vice President R&D Center, Fujitsu North America
Read Bio

Goro is Senior Vice President, Research and Development Center, Fujitsu North America, responsible for developing new technologies and partner technology alliances. His leadership in international alliances, strong sense of business and profitability, plus decades of ICT and processor engineering, inspired the creation in the late 1990's of a Silicon Valley team to work closely with Sun Microsystems. Relocated with his family to Cupertino, he went on to develop the Solaris OS for Fujitsu's PRIMEPOWER, the world's fastest server of its time. He holds a Bachelor's degree in Computer Science and a Masters in Computer Engineering from University of Tokyo.

Datacenter 2015 and the Impact of Intelligent Devices

1:15 p.m., Yerba Buena Center for the Arts, Novellus Theater
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New devices are becoming increasingly intelligent and these devices are generating huge sums of data. This presents real time business intelligence opportunities that demand compute capabilities both in the datacenter and at the edge. The cloud represents the delivery mechanism for this data and intelligence. Intel Corporate Vice President and General Manager of Intel's Datacenter and Connected Systems Group, Kirk Skaugen, will discuss the opportunity for mission critical systems in this environment, a look into Intel's cloud vision, and the importance of open standards. The U.S. Department of Homeland Security will join Kirk to discuss their massive 70,000 square feet datacenter that uses Oracle Exadata Database Machine and Oracle Exalogic Elastic Cloud — both based on Intel® Architecture.

Special Promotion: Attend this session and enter for your chance to win one of three $500 Amex gift cards.

Kirk Skaugen

Kirk Skaugen, Vice President, General Manager, Datacenter and Connected Systems Group, Intel
Read Bio

Kirk Skaugen is corporate vice president and general manager of the Datacenter and Connected Systems Group for Intel Corporation. In this role Skaugen leads the business P&L's, strategy, and product development for Intel's datacenter, cloud computing, communications infrastructure, and intelligent connected device platforms. His product responsibilities consist of Intel® Xeon® and Itanium® processors, Intel® Atom™ processor-based system-on-chip design, server chipsets, Intel's wired networking for Ethernet and Thunderbolt™, server motherboards, and software solutions. Skaugen also manages cross-Intel Architecture technology path-finding spanning client to server.

During his Intel career, Skaugen was located in Asia as general manager of the Asia Pacific Solutions Group, with responsibility for the development and deployment of optimized software and solutions for Intel's client and server platforms. He has also served as general manager of the Enterprise Platforms and Services Division with responsibility for Intel's server board and system business. Skaugen spent seven years in a number of positions within Intel's sales and marketing organization, including microprocessor product management, distribution business management and enterprise and client global account management.

Skaugen received his bachelor's degree in electrical engineering from Purdue University. He joined Intel in 1992 and lives in Portland, Oregon with his wife and son.

Can an ERP Upgrade Now Help Transform Your Business?

3:30 p.m., Yerba Buena Center for the Arts, Novellus Theater
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Today's executives face the challenge of managing costs while supporting innovation and customer growth. Addressing these goals takes enterprise strategies such as intelligent global supply chains; multifaceted customer engagement capabilities; and fast, accurate reporting. So when offered a software upgrade for their ERP, executives ask, "Why upgrade? Why now?" Is a "technical upgrade" enough to maintain support and current operating standards, or is this a chance to transform and innovate? In this session, learn how KPMG helped companies develop ERP-enabled transformation roadmaps that link business imperatives such as global shared services, cloud computing, tax-driven supply chain moves, and global accounting change (IFRS) to their ERP upgrade agendas.

Special Promotion: Attend this session and enter for your chance to win either an Apple iPad2 or a $500 American Express gift card.

Interview with Angela: Turn the Biggest Technology Challenges into Opportunities Read Interview

Angela Carter

Angela Carter, Principal KPMG LLP and Global Oracle Lead Partner
Read Bio

Angela Carter is a partner at KPMG LLP's Performance and Technology Advisory practice where she assists her clients in developing and executing enterprise business and system change strategies that will allow them to achieve their financial and operational process objectives. She is the national leader for Oracle Advisory services for KPMG and is responsible for the strategy and growth of the firms' service portfolio and alliance with Oracle. She has 19 years of experience in working with companies across a variety of industries to implement their strategies by aligning their financial, operational, and performance management processes and systems with an emphasis on competitive advantage, cost reduction, profit improvement, and risk reduction.

Through her current and previous roles, she has taught courses and presented numerous times including at key associations such as ISACA, FEI, OAUG, Oracle OpenWorld, Gartner, and CFO Horizons. She has a BA in Economics/International Finance from the University of Colorado.

Angela is active in a variety of professional and civic activities including KPMG's Network of Women (KNOW) , Silicon Valley Leadership Group, Northern California Junior Achievement — Volunteer, and San Jose Repertoire Theater — Trustee.

She has two young children, loves to do anything outdoors; as well as travelling the globe.

Christian Hambach

Christian Hambach, KPMG LLP (US), Senior Manager – IT Advisory Services
Read Bio

Christian Hambach is a Senior Manager in KPMG's Midwest IT Advisory Services (ITAS) practice with over 15 years of experience helping global organizations gain results through information technology and business process initiatives. Christian specializes in business transformation, management and ERP delivery experience, and has significant experience within a shared service environment (outsourced and internal).

Christian has significant experience leading ERP implementation and advisory engagements. He has significant experience on Oracle E-Business Suite R12 and R11i Applications. He has managed all aspects of full life cycle engagements across multiple geographies including North America, Europe and Asia, including Chart of Account and organization design. He incorporates over 26 years of experience within financial, manufacturing, and hospitality and travel industries.

Mike Costello

Mike Costello, Managing Director — Advisory Services, Business Intelligence, KPMG LLP (US)
Read Bio

Mike Costello is a Managing Director with KPMG's IT Advisory Services, is a member of the ERP and Business Intelligence Leadership Team and Market Lead for KPMG's Coastal and Mid-Atlantic region. He has extensive experience teaming with C-level executives, functional and technology leadership supporting business transformation and information technology projects. Mike has cross industry and public sector experience working with clients on IT strategy initiatives, operational effectiveness, ERP and BI solution strategy and implementation, outsourcing, application hosting, and production operations, IT enabled shared service centers, and business process transformation initiatives supported by Oracle Technology and custom developed solutions.

Jeanne Johnson

Jeanne Johnson, Global Business Intelligence Lead Partner, KPMG LLP (US)
Read Bio

Jeanne Johnson is a Principal in KPMG's Advisory practice and serves as the Global Business Intelligence Lead Partner which includes Performance management, Data and Analytics. Jeanne has over 18 years experience in helping organization's plan and execute transformation and change initiatives including: merger integrations, new target operating model and strategic planning, risk and performance reporting programs, sourcing strategies and governance, data management and governance programs, and program portfolio management capabilities.


Wednesday, October 5

Technology, Innovation, Leadership: Critical Success Factors for Winning the 33rd America's Cup

11:45 a.m., InterContinental Ballroom A/B/C
Watch the Executive Solution Sessions

When ORACLE Racing won the America's Cup in February 2010, not only did team owner Larry Ellison succeed in his goal of bringing the America's Cup "home" to the United States but his ORACLE Racing team also became the defender of the 34th America's Cup. Come to this session to hear the fascinating story of how Oracle Racing won the oldest trophy in the history of international sports by leveraging Oracle technology to gain a competitive advantage and to build the 90-foot-by-90-foot trimaran powered by a 223-foot-tall wing sail, the largest wing ever built.

Special Promotion:

  • Win a ride on the AC45 Catamaran
  • All participates are invited for a private tour of the Team Base
  • All participates will receive a special team gift
  •  

Ian Burns

Ian Burns, Team Coordinator and Technical Expert, Oracle Racing
Read Bio

Now working on his seventh America’s Cup campaign, Ian ‘Fresh’ Burns got his feet wet working for the Australian defender Kookaburra during the 1987 Cup in Fremantle, Western Australia.

Burns joined BMW ORACLE Racing when it was formed in the summer of 2001, and is one of nine original members still with the team. Burns’ sailed with the crew as a navigator during the 2002-03 Challenger Selection Series, which saw BMW ORACLE Racing advance to the final. Burns eventually moved over to the design team and now has risen to Design Team Coordinator. He holds a Bachelor degree in Mechanical Engineering.

Career Highlights:

2004-Present
ORACLE RACING Design Team Coordinator

2001-03
BMW ORACLE Racing, navigator

2000
Louis Vuitton Cup, Abracadabra, navigator

1998
Maxi World Champion, Sayonara

1995
Louis Vuitton Cup, OneAustralia (navigator), runner-up

1992
Louis Vuitton Cup, Spirit of Australia

1988
12-Meter World Champion

1987
America's Cup, Kookaburra, runner-up

Tom Ehman

Tom Ehman, Vice Commodore , Golden Gate Yacht Club
Read Bio

The 34th America's Cup is the eleventh straight AC campaign for Tom Ehman. A consummate veteran of international yachting, he has been at the forefront of many of the changes and innovations that have transformed top-level sailing into the modern, professional and more media-friendly sport that it is today. Notably, Tom spearheaded on-the-water umpiring that has been used in the America's Cup since he instituted it for the 1992 Cup in San Diego.

A former collegiate and North American sailing champion, and winner of the 1976 Championship of Champions, at age 25 he became the youngest-ever Executive Director of the USA's national sailing association—indeed, the youngest of any national governing body for an Olympic sport in America.

Since he started with the America's Cup in 1980, Tom has served in many roles including rules advisor, team executive, event manager, and chairman of the Challenger Commission. He is the only person of long-standing involvement in the Cup who has worked only for American campaigns—New York YC, San Diego YC, St. Francis YC, and now Golden Gate YC

For the past three campaigns, Tom was Head of External Affairs for ORACLE Racing. He now serves as GGYC Vice Commodore and Managing Director of the GGYC America's Cup Committee, and is Executive Director of America's Cup Properties, Inc.

Main achievements:
2011 - Vice Commodore, Golden Gate Yacht Club
2010 - Winner, 33rd America's Cup, BMW ORACLE Racing


Thursday, October 6

Welcome to the Social Enterprise

8:00 a.m., Yerba Buena Center for the Arts, Novellus Theater
Watch the Executive Solution Sessions

When salesforce.com was founded, more than 12 years ago, cloud computing was about leveraging technologies that were low-cost, fast, and easy to use. The company recognizes that a massive shift is under way in the industry to cloud computing's next generation, which is social, mobile, and open. This Executive Solution session explores this shift, along with the transformation companies are going through to become social enterprises. It explains the importance of listening to and engaging with customers through external social networks, building internal social networks to increase collaboration companywide, and bringing products as well as partners into social networks.

Marc Benioff

Marc Benioff, Chairman and CEO, Salesforce.com
Read Bio

Marc Benioff is chairman and CEO of salesforce.com. He founded the company in 1999 with a vision to create an on-demand information management service that would replace traditional enterprise software technology. Benioff is regarded as the leader of what he has termed "The End of Software," the now-proven belief that multitenant, cloud computing applications democratize information by delivering immediate benefits at reduced risks and costs.

Under Benioff's direction, salesforce.com has grown from a groundbreaking idea into a publicly traded company that is the leader in enterprise cloud computing. For its revolutionary approach, salesforce.com has received a Wall Street Journal Technology Innovation Award, been lauded as one of Businessweek’s Top 100 Most Innovative Companies, named No. 7 on The Wired 40, and selected for the past two years as a Top Ten Disrupter by Forbes.

Benioff has been widely recognized for pioneering innovation. In 2010 he was awarded the David Packard Medal of Achievement and was named by Fortune one of the Top 50 People in Business as well as one of the Smartest People in Tech. He has been honored as the San Francisco Business Times Executive of the Year, the Ernst & Young Entrepreneur of the Year, and the Alumni Entrepreneur of the Year by the University of Southern California Marshall School of Business.

He was appointed by President George W. Bush as the co-chairman of the President's Information Technology Advisory Committee and served from 2003-2005, overseeing the publishing of critical reports on health care information technology, cybersecurity, and computational sciences. Benioff is also the author of three books, most recently the national best seller Behind the Cloud.

Throughout his career, Benioff has been committed to using information technology to produce positive social change. In 2000, he launched the Salesforce.com Foundation—now a multimillion-dollar global organization—which established the "1-1-1 model," whereby the company contributes one percent of profits, one percent of equity, and one percent of employee hours back to the communities it serves. Acknowledging his commitment to building partnerships between business and society to improve the state of the world, the members of the World Economic Forum named Benioff as one of its Young Global Leaders. In 2007 the Committee Encouraging Corporate Philanthropy presented Benioff with the coveted Excellence in Corporate Philanthropy Award and a year later welcomed Benioff to its distinguished board of directors. In 2008, for his thought and action leadership in corporate responsibility, CRO Magazine named Benioff CEO of the Year. In 2010 Benioff and his wife were honored by Barron's as one of the top 25 Most Effective Philanthropists.

Prior to launching salesforce.com, Benioff, a 30-year veteran of the software industry, spent 13 years at Oracle Corporation from 1986-1999. In 1984, he worked as an assembly language programmer in Apple Computer's Macintosh Division. He founded entertainment software company Liberty Software in 1979 when he was 15 years old. Benioff received a Bachelor of Science in Business Administration from the University of Southern California in 1986.

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