Avnet at OpenWorld 2012

Avnet Oracle GoldenGate campaign success story

Avnet offers 100 percent funded national lead generation hardware and software campaigns and also offers partners flexibility by providing opportunities for them to drive their own partner-led activities. All of Avnet’s campaigns are developed to enhance our partners’ pipelines. One such campaign was the Oracle GoldenGate software campaign developed to drive leads for emerging resellers with little to no marketing budget by realizing the full spectrum of Avnet’s marketing advantage The campaign was a great introduction to the power of marketing outreach and helped participating partners expand their market by selling software licenses as well.

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“Avnet offers a comprehensive approach that begins with creating concepts that are focused on BizTec business offerings, and then carries momentum throughout the campaign with careful planning and preparation, execution, campaign management and cadence, and reporting on the results. As the VP of Sales and Marketing for an Oracle VAR, it’s great to have the opportunity to extend our marketing efforts with a larger virtual team. Avnet has been a strong proponent in helping our firm create and execute demand generation programs consistently throughout the year.”

—Margot McDonnell, Vice President of Sales and Marketing, BizTech

Avnet Tools and Enablement that Differentiates:

• Avnet Opportunity Bank: Gain full access to a confidential, integrated database with detailed information about your customers, existing sales status, out-of-service-life and refresh opportunities, and future sales potential. You'll get a customized dashboard for access to month-by-month snapshots of your sales opportunities. Opportunity Bank is available only from Avnet.
• Avnet Sales Toolkit to Go: Control and prospect, target and prepare, leverage your resources, and close with your customers. You'll have all the tools you need, consolidated for managing from your mobile device. You'll get a mobile, interactive sales guidance customized for Oracle solutions including tools for overcoming Oracle-specific key objections. Avnet Sales Toolkit To Go is available only from Avnet.
• Avnet Demonstration Center: Help seed the market and grow your Oracle sales pipeline by leveraging Avnet's demonstration equipment products, including Oracle Database Appliance and Oracle’s SPARC SuperCluster T4-4 and Oracle Exadata.
• Avnet Under Our Wing: This exclusive Avnet program provides a fast, simple, and effective way to guide you through Oracle specialization. You get seamless, self-guided tracks toward specialization for database, middleware, storage, servers, and more, with potential rewards packages when you get specialized. Additionally, gain access to Avnet’s Oracle Exadata demo box to access proof-of-concept demonstrations.

Avnet's Sales Toolkit to Go for Oracle

Exciting New Features & Oracle Product Information on Avnet's "A2G" Sales Toolkit to Go! Oracle Database Appliance, T-series, ZFS and Flash Storage.

For more information, contact your Avnet Account Development manager.

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