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Profit Magazine
February 2004


Profit Magazine
  Cover Story

Eureka! The 10 Best Things to do with Your Data
by Kimberlee Roth
Find out what four companies are doing to manage the flood of information they collect every day.

  Features
Get Ready for a Comeback
by David A. Kelly
How your sales force can prepare for the economic upturn by changing the way it relates to the customer

Winning with a Warehouse
by Lynn Tryba
Virgin Mobile's Oracle-based data warehouse helps keep the churn rate down and the revenues up.

Safety in Numbers
by Shari Caudron
Integrated Oracle system speeds global delivery and boosts net revenues for international safety-equipment company.

Opening Windows
by Molly Rose Teuke
Manufacturing firm increases security, improves partner relationships with Oracle E-Business Suite.

Going with the Flow
by Lynn Tryba
New Zealand research institute implements a finance system for scientists.

Why Does <IT> Cost So Much?
by Timothy Chou
And what can you do about it?


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EDITOR'S NOTE
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