Oracle, The World's Largest Enterprise Software Company
  |  WorldwideChange Country, Oracle Worldwide Web SitesSitefinder
Secure Search
PRODUCTS AND SERVICES INDUSTRIES SUPPORT PARTNERS COMMUNITIES ABOUT

Profit Magazine
May 2005


Profit Magazine
  Cover Story

Capturing Customer Intelligence
By Alan Joch
True customer intelligence. It's an elusive goal, but it's becoming a reality for companies tired of the incomplete, duplicate, fuzzy, and slippery information that tries to pass as corporate truth. Think of how business strategies might change if every business knew the simple, basic facts about its customers. Thanks to a new, open-standards-based technology called data hubs, business truth—and intelligent business strategy—is at hand.

  Features
Great Expectations
By Karen J. Bannan
Financial services firm AGF Management sees possibilities in the coming together of PeopleSoft and Oracle.

The Evolving Business
By Marta Bright
HP visionary Ram Appalaraju on the intersection of people, process, and technology as an agent for change.

IT Under Stress
By Aaron Lazenby
The complexities of developing an enterprise IT system in Baghdad.

Revving Up for Global Challenges
By Katheryn Potterf
For automotive companies, East and West, Lean manufacturing strategies mean survival.

Integrated Health
By Carol Hildebrand and the staff of CXO Media
Priority Healthcare launches a new system to integrate corporate data companywide.

Inside the Customer
By Carol Hildebrand and the staff of CXO Media
Beneficial Financial Group is building a Web-based portal for better customer service.

Good Works
By Leeann Myers
The BBC, BT, and the Oracle Education Foundation are finding that doing good in the community can also do good things for their bottom line


  Departments
 
EDITOR'S NOTE
Real Customer Intelligence
By Margaret Terry Lindquist
Knowing more about your customer is great—but it's no substitute for the true intelligence you've always brought to your enterprise.
FORWARD THINKING
Forward Thinking

 E-mail this page  Printer View
Oracle Is The Information Company About Oracle | Oracle RSS Feeds | Subscribe | Careers | Contact Us | Site Maps | Legal Notices | Terms of Use | Privacy