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Marketing Kits & Programs
Save time and money - Oracle marketing kits are your one-stop resource for proven demand generation tools that will help you accelerate sales, boost service, and grow your customer base.
- Marketing Kit: Primavera Flash Demos for Partners (PDF)

Use this kit for partner-branded versions of the popular Primavera Flash demos. Be sure to review the Request Summary document for instructions on how to request these great assets. - Moving from P3 to P6 Marketing Toolkit
Check out all the great tools we have available to help your sell P6 EPPM to your P3 customers, including a P3 calling guide, customer presentation, and messaging document. - Optimizing Routine and Complex Maintenance In The Utilities Industry
This Channel Partner kit contains the maintenance optimization white paper and Flash demo, as well as other key demand generation marketing assets for Primavera software in the Utilities industry. - Gain Predictability For Your Business With P6 Analytics
This Channel Partner kit contains a P6 Analytics on-demand Webcast, Flash Demo, Podcast, technical white paper, and customer Power Point presentation. Use this kit to demonstrate the benefits of P6 Analytics and drive new sales to existing customers and prospects. - Primavera PPM for Industrial Manufacturing
This demand generation campaign illustrates how Oracle’s Primavera Project and Portfolio Management (PPM) Solutions can provide industrial manufacturers with the functionality they need to realize higher returns from their new product development activities.
- Marketing Kit: Primavera Flash Demos for Partners (PDF)
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Tools & Best Practices
- Partner Marketing Overview Presentation: This presentation provides an overview of partner marketing tools and information that is immediately relevant to selling Primavera solutions.
- Marketing Plan Template (XLS)
Use this simple template to create your quarterly strategic and tactical marketing plan. The template guides you in capturing your overall campaign strategy for the quarter and helps you plan for and execute each individual campaign activity. - Telemarketing Kit
- Primavera Partner Cheat Sheet (PDF) A quick reference guide to Primavera products and messaging.
- Needs Assessment Questions (DOC) Top needs assessment questions for early in the sales cycle.
- Cold Calling Best Practices (DOC) Tips and tricks for successful telemarketing.
- Cold Calling Script (DOC) A telemarketing script to help you get started.
- Objection Handling (PDF) A review of the most common objections when selling Primavera.
- EPPM Microsites
- Primavera Resale Partner e-Newsletters Monthly newsletter
Archive of past Primavera Partner Marketing Newsletters, which contain noteworthy marketing and sales information that is immediately relevant to Primavera resale partners. - Primavera on Oracle.Com There are three key areas on Oracle.com with which you should be familiar (Public):
- Staying Connected - In addition to Partner Searchlight, be sure to choose at least one of the following social media outlets to stay connected with the PGBU:
- Partner Searchlight
If you are not already a member of Searchlight, email oliver.greenwood@oracle.com for an invitation to join. - Twitter
- Known on Twitter as “oracleeppm”
- www.twitter.com/oracleeppm
- Join today to start receiving oracleeppm tweets about OPN news and programs
- Facebook
- Connect with Oracle Primavera through Facebook
- www.facebook.com/oracleprimavera
- Links to ppm-related content such as blogs, videos, photos, events, Webcasts, news articles, customer case studies and more.
- LinkedIn
- Connect with OPN through LinkedIn for real time Q&A and partner networking
- Join the Primavera groups on LinkedIn (group name = Oracle Primavera and Oracle Primavera Special Interest Group)
- Partner Searchlight
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Collateral & Other Assets
- Brochures
- Data Sheets
- White Papers
- Webcasts
- Podcasts
- Flash Demos
- Customer Success Stories
- Field Reference Forums Primavera Field Reference Forum - Register Your Prospects Now!
Contact your channel manager at Oracle to register a prospect to attend one of our Field Reference Forums. Reference forums are 1-hour reference calls that are attended by registered and qualified prospects. Oracle employees are also welcome to attend. The format is informal: Oracle introduces the speakers, the reference customer gives a 10 minute overview of their implementation, the call is opened to Q & A.
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Partner Marketing Co-Funding Program
- As a partner, you may be eligible for Oracle Primavera Co-Funding to support joint Marketing activities that highlight your Oracle partnership and extend the Oracle Primavera message. Through the Co-Funding program, Oracle will reimburse you for up to 50% of eligible costs for a partner marketing activity.
- Access Marketing Co-Funding
This link takes you to the application for matching marketing funds through the Primavera Partner Marketing Co-Funding program. NOTE: You must provide a quarterly marketing plan to your channel manager in order to be eligible for this program. Click here (XLS) to access a sample Marketing Plan Template.
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OPN Resources
- Partner Marketing Tutorials - Link to the "Marketing Basics for Partners - Demand Generation Made Easy" Guided Learning Path, which is intended to increase Partner Marketing Self-Sufficiency.
- Submit your Customer Reference
- Submit your Partner Press Release - Deliver a successful press release about your products and services.
- Promote your Applications - Generate leads by listing your profile in the Oracle PartnerNetwork Solutions Catalog.
- Solutions Catalog Training Webcast - Featuring Tips, Tricks and Best Practices (46 minutes)
- Submit your Whitepapers - Submit your company whitepapers to the Oracle Whitepaper Library.
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Logos & Guidelines
Tools and Best Practices
- Download OPN Partner Logos
- Oracle PartnerNetwork Guidelines - Information on proper logo use.
- Download Primavera Specialized Logos
- Download OPN Partner Logos


