Go-to-Market Initiative: Oracle Technology for Midsize Companies
Fast-growing companies and government entities face many of the same challenges as large enterprises: information access, security, high availability, changing business requirements, and flat or declining budgets. However these customers in general do not have the same budget or IT resources. To better address the needs of fast-growing companies and government entities, Oracle offers special editions of Oracle Database, Oracle Application Server and Oracle Business Intelligence that deliver enterprise-class technologies, packaged practically and priced affordably. Ease of installation, deployment, management and usage are top design priorities for these products:
To help our partners meet midsize customer needs, Oracle has established the Oracle Technology for Midsize Companies Initiative that includes product information, sales and marketing kits and many technical resources, all in one location. Read about the opportunities and benefits associated with this initiative and apply now to join the Oracle Technology for Midsize Companies Initiative. If you work with Oracle Applications and are also interested in the many applications offerings for fast-growing companies and government entities, please join the Oracle Applications for Midsize Companies Initiative as well.
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OPPORTUNITIES
Resellers and VADs
- New license sales of Oracle Database 11g Standard Edition and Standard Edition One, Oracle Application Server 10g Standard Edition, Standard Edition One and Java Edition, and Oracle Business Intelligence Standard Edition and Standard Edition One.
- Pull through licenses including Diagnostics Packs, Oracle Content Management Suite, and Oracle Applications.
- Upgrade opportunities to Oracle Database 11g Enterprise Edition and associated options, and additional Oracle Fusion Middleware and Oracle Business Intelligence products.
- Incremental service revenue including configuration, installation, and deployment.
- Additional support revenue for new software licenses.
VARs and Platform Providers
- Ability to offer a comprehensive solution that addresses the needs of fast-growing companies and government entities using enterprise-class software technologies, at a low price point.
- Incremental service revenue including configuration, installation, and deployment.
- Increased gross margin of total solution comprising hardware, software and services.
- Additional support revenue for new software licenses.
- Easy upgrade path to Oracle Database Enterprise Edition, Oracle Business Intelligence Enterprise Edition and Oracle Fusion Middleware, generating new revenue.
Independent Software Vendors
- Opportunity to offer an all-in-one low-cost solution that includes application(s), database, business intelligence and middleware.
- Enhancement of ISV offering including reliability, scalability, high availability, security and information access.
- Tight coupling of Oracle Database, Oracle Business Intelligence and Oracle Application Server minimizes testing and integration.
- Ease of installation, deployment, usability and management reduces need for customer support.
- Low price points help to keep overall solution affordable.
Systems Integrators
- Comprehensive solution that is enterprise class, affordable, and easily scalable.
- Well-engineered, integrated database and middleware allows more time for designing and developing the rest of the solution.
- Reliable and robust database and middleware infrastructure reduces need for customer support.
- New opportunities for upgrading to Oracle Database Enterprise Edition, Oracle Application Server Enterprise Edition, Business Intelligence Enterprise Edition and other Oracle Fusion Middleware products and applications.
BENEFITS
One-stop access to technology information, assets and resources via the Oracle Technology for Midsize Companies authenticated portal. Portal is accessible after you have completed enrollment to join this initiative.
- News & Events*: Keep up with news and get advance notice of upcoming events
- Education*: Access the latest training courses, online seminars, and webcasts
- Sales*: Customer Presentations, White Papers, Sales and Marketing Kits and more
- Marketing*: Partner testimonials, customizable collateral, technical workshops, and solution seminars
*See benefits and resources table for a guide on availability of benefits by OPN Level.
REQUIREMENTS
To participate in the Oracle Technology for Midsize Companies Initiative, you must:
- Be a member of the Oracle PartnerNetwork in good standing.
- Be accepted in the Database, Fusion Middleware or Business Intelligence Product Focus Area.
- Apply to join the Oracle Technology for Midsize Companies Initiative.
- All partner levels and partner types are eligible to join.
New participants will be informed of their authorization to access Oracle Technology for Midsize Companies Initative once they are accepted by the OPN Management Team.
- Meet the Requirements? If you would like to apply to join the Oracle Technology for Midsize Companies Initative, please click here and complete the application. You will then be informed of authorization to access the Oracle Technology for Midsize Companies Initative once you are accepted by Oracle.
- Not a member yet? Join Oracle PartnerNetwork
- Learn more about the Product Focus Area and Go-to-Market Initiatives
- Already a Oracle Technology for Midsize Companies Initative member? Go directly to the Oracle Technology for Midsize Companies Dashboard, and in the future, go to My Company Initiatives on the Engage with Oracle page and click on Oracle Technology for Midsize Companies.
