Systems Integrators
- Comprehensive industry solutions that are enterprise class
- Tap the Oracle installed base for Oracle applications, Oracle Application Server and Oracle Database by upselling customers on the benefits of implementing SOA
- Enable your clients to continue to build new capabilities on a SOA using standards-based Oracle Fusion Middleware, compatible with leading J2EE application servers
- Grow your footprint with your existing Oracle technology customers to include Oracle applications
- Oracle industry solutions open doors for new deployments of Oracle E-Business Suite and other advanced technologies
- New opportunities for upgrading to Oracle Database Enterprise Edition, Oracle Application Server EE and other Oracle Fusion Middleware products, and technologies
Independent Software Vendors
- Extend your functionality by leveraging BPEL process integration, BAM, Business Intelligence, Identity Management and other capabilities of Oracle middleware
- SOA-enable your applications for optimized development and deployment by adopting Oracle Fusion Middleware
- Create pull through revenue for new Oracle Fusion Middleware licenses through your Oracle Fusion Middleware-enabled applications
- Offering industry solutions that includes application(s), database and middleware
- Build software extensions for all Oracle applications
- Target Oracle's huge customer base with your existing or new application extensions
Resellers/VARs /VADs
- Generate new revenue stream from licenses for Oracle SOA Suite, Oracle Application Server 10g, and other members of the Oracle Fusion Middleware family and options
- Boost your top line through installation, deployment, training and maintenance
- Enhance your bottom line through support revenue for new software licenses of Oracle add-on products such as Business Intelligence, Data Warehousing, Corporate Performance Management, Database 10g Special Edition One, Oracle Database 10g Special Edition, Oracle Application Server 10g Special Edition One and Oracle Application Server 10g Special Edition
- Upgrade opportunities to new Oracle application releases, Oracle Database Enterprise Edition (EE), and Oracle Fusion Middleware
Hardware Providers
- Offer customers proven and comprehensive functionality for developing, deploying and managing a service-oriented infrastructure
- If vendor offers consulting and integration, see benefits for Systems Integrators
- Offering a comprehensive solution that addresses industry needs using enterprise-class software solutions
- Increased gross margin of total solution comprised of hardware, software and services


