Oracle Eloqua Marketing Cloud Service 2013 Implementation Essentials

Oracle Eloqua and Oracle Content Marketing Cloud Service 2013 Implementation Essentials

The Oracle Eloqua and Oracle Content Marketing Cloud Service 2013 Implementation Essentials (1Z0-412) is designed for individuals who possess a strong foundation and expertise in implementing Oracle Eloqua and Oracle Content Marketing Cloud Service 2013 solutions.

This certification covers topics such as the Eloqua Data Model, Initial Configuration, Lead Nurturing, CRM Integration, Lead Scoring & Data Tools, Integration with Third Party Systems, Closed-Loop Reporting, Sales Enablement Tools, Advanced Reporting, Event Module, and System Administration. This certification differentiates candidates in the marketplace by providing a competitive edge through proven expertise. Up-to-date training and field experience are recommended.

This certification is available to all candidates but is geared towards members of the Oracle PartnerNetwork. OPN members earning this certification will be recognized as OPN Certified Specialists. This certification qualifies as competency criteria for the Oracle Eloqua and Oracle Content Marketing Cloud Service 2013 Specialization.

Exam Number:
2 hours
Exam Price:
US $245

More on exam pricing
Number of
 Oracle Eloqua and Oracle Content Marketing Cloud Service 2013 Implementation Specialist

OPN Certified Specialist

Passing score subject to change. View Details.
Exam Validation:
Exam validated against release 10
Exam Format:
Multiple Choice


Recommended Training Additional Information & Resources Exam Topics Fraudulent Activity Policy

Recommended Training
OPN Exam Study Guide
Oracle Eloqua and Oracle Content Marketing Cloud Service 2013 Implementation Essentials - Exam Study Guide (PDF)
OPN Guided Learning Path
Oracle Eloqua and Oracle Content Marketing Cloud Service 2013 Implementation Specialist


Additional Information & Resources
Exam Retake Policy
Specialization Guide (PDF) for all launched and planned Specializations
Product Mapping to Specialization (XLS)


Exam Topics

Oracle Eloqua and Oracle Content Marketing Cloud Service Product Overview

  • Provide an overview of how Eloqua fits into the wider solution and point of integration
  • Describe the features of Oracle|Eloqua and the value of these features to marketing and sales
  • Describe the Eloqua social components, how they work and how they differentiate Eloqua from other solutions
  • Describe how Eloqua AppCloud works and be familiar with the types of cloud connector components available
  • Explain how information created by marketing can be shared with sales
  • Provide an overview of Insight reporting and how it enables marketing to demonstrate the value of their activities

Oracle Eloqua and Oracle Content Marketing Cloud Service System Architecture

  • Describe the different components of the Eloqua application, how they are used to serve specific functions and work together
  • Describe the scalability of Eloqua's architecture
  • Explain Eloqua's open approach to integration with a high level understanding of available API's
  • Describe the Eloqua Data Model and Digital Body Language

Initial Configuration

  • Generate Eloqua website tracking scripts and configure tracking of non-html content
  • Configure Sub Sites
  • Setup tracking of query-string based websites
  • Implement and configure each Branding and Deliverability package
  • Configure default email settings, master exclude list, microsite, company default settings, and default confirmation pages
  • Create a new Eloqua Marketing user with applicable user settings
  • Configure subscription management using any one of Eloqua's three standard options
  • Create fields, views, and picklists
  • Perform an initial list upload of bouncebacks, unsubscribes, and contacts
  • Describe IP Warming and know when this is required

Automation: Lead Nurturing

  • Create emails by uploading an html file and creating an email in the editor
  • Generate and interpret Email Content and Deliverability reports
  • Integrate and configure forms with Eloqua using any one of three different methods
  • Describe the purpose of common lead nurturing campaigns
  • Configure Field Merges, PURLs, Shared Content and Dynamic Content in emails and landing pages

CRM Integration

  • Describe the relationship between internal events, external calls, and autosynchs
  • Configure a bi-synchronous integration with CRM, including weblinks
  • Create a Custom Object and Custom Objects fields
  • Integrate CRM custom objects with Eloqua and leverage the data for segmentation, personalization, and scoring

Automation: Lead Scoring and Data Tools

  • Configure a Lead Scoring model
  • Configure Program Builder actions, decision rules, and feeders and enable in the appropriate program run mode
  • Create a program to update CRM with Lead Scores
  • Configure Eloqua Data Tools

Integrating with Third Party Systems

  • Gather customer requirements and configure Data Imports and Data Exports
  • Configure Cloud Connectors in Eloqua

Closed-Loop Reporting

  • Describe the technical Eloqua components of Closed-Loop Reporting
  • Describe how revenue is tied to campaigns (Revenue Attribution Model)
  • Configure the campaign and opportunity settings and the bi-synchronous CRM integration for Closed-Loop Reporting
  • Interpret Closed-Loop Reporting reports and dashboards

Sales Enablement Tools

  • Describe the features, functions, and business value of Eloqua Profiler and Eloqua Engage
  • Provision Eloqua Profiler and Eloqua Engage users and configure these sales tools in an integrated CRM system

Advanced Reporting

  • Explain the difference between the Reporter and Analyzer Insight licenses
  • Create custom reports, edit standard Eloqua reports, and build custom dashboards

Event Module

  • Explain how the Event Module is used in the workflow of automating event management
  • Configure a single or multi-session event, merge session details into emails, and generate automated reminders and post event communications

System Administration

  • Configure contact-level security by creating and assigning labels in a custom program
  • Customize asset permissions to control visibility and access
  • Create custom security groups

Customer Culture

  • Describe how Eloqua nurtures a strong customer community and how this differentiates Eloqua from other solutions
  • Identify where to access customer success stories
  • Explain what Markie awards are and understand the application process


Oracle Certification Program Fraudulent Activity Policy
Oracle reserves the right to take action against any candidate involved in fraudulent activities, including, but not limited to, fraudulent use of vouchers, promotional codes, reselling exam discounts and vouchers, cheating on an exam, alteration of score reports, alteration of completion certificates, violation of exam retake policies or other activities deemed fraudulent by Oracle.

If Oracle determines, in its sole discretion, that fraudulent activity has taken place, it reserves the right to take action up to and including, but not limited to, decertification of a candidate's Oracle Certified Associate, Oracle Certified Professional and/or OCM credentials, temporary, indefinite or permanent ban of a candidate from Oracle certification programs, notification to a candidate's employer, and notification to law enforcement agencies. Candidates found committing fraudulent activities forfeit all fees previously paid to Oracle, or to Oracle's authorized vendors, and may be required to pay additional fees for services rendered.

View the Oracle Certification Program Candidate Agreement which requires your agreement before the start of each exam.



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