Opportunities Through Oracle’s Acquisition of Compendium

Opportunities Through Oracle's Acquisition of Compendium

Oracle Compendium

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  • Compendium's innovative solution complements Oracle's industry-leading Eloqua Marketing Cloud, a part of Oracle's comprehensive Customer Experience solution.
  • The combination of Oracle Eloqua and Oracle Content Marketing Cloud Service with Compendium is expected to enable modern marketers to automate content delivery across channels by aligning persona-based content with customers' digital body language to increase "top-of-funnel" customer engagement, improve the quality of sales leads, realize the highest return on their marketing investment, and increase customer loyalty.

On October 17, 2013, Oracle announced that it has acquired Compendium, a cloud-based content marketing provider that helps companies plan, produce and deliver engaging content across multiple channels throughout their customers' lifecycle.

The transaction has closed.

Customers are increasingly accessing more information through online and mobile channels before engaging with a salesperson. This has shifted the buying process from one that is sales-driven to marketing-driven. Now, more than ever, marketers are challenged to deliver relevant and engaging content across multiple channels and throughout the customer lifecycle. Compendium's data-driven content marketing platform aligns relevant content with customer data and profiles to help companies more effectively attract prospects, engage buyers, accelerate conversion of prospects to opportunities, increase adoption, and drive revenue growth.

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