Opportunities Through Oracle’s Acquisition of Responsys

Opportunities Through Oracle's Acquisition of Responsys

Oracle Responsys

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  • Responsys will join Oracle Eloqua, a proven leader for B2B marketing, Oracle Social Marketing, as well as Compendium's content marketing solution, as a part of the Oracle Marketing Cloud. Recognizing the unique needs of the CMO across industries, the Oracle Marketing Cloud is the only platform to unite enterprise-class leaders on a single marketing cloud platform.
  • When combined with the full Oracle Customer Experience Cloud, the Oracle Marketing Cloud empowers companies to orchestrate individualized experiences that extend across Marketing, Commerce, Sales, Service, and Support for any industry.

On December 20, 2013, Oracle announced that it had entered into an agreement to acquire Responsys, the leading provider of enterprise-scale cloud-based business to consumer (B2C) marketing software.

The transaction has closed.

Responsys is used by the most respected B2C brands across the globe to manage and orchestrate marketing interactions with their customers across email, mobile, social, display and the web. More than 450 companies across a wide range of industries rely on Responsys to drive more revenue and improve the customer experience at every interaction.

The addition of Responsys will extend Oracle's Customer Experience Cloud, which includes the Oracle Sales Cloud, Oracle Commerce Cloud, Oracle Service Cloud, Oracle Social Cloud and the Oracle Marketing Cloud. By bringing together Responsys and Oracle, for the first time CMOs across industries will be equipped to drive exceptional customer experiences across marketing interactions and throughout the customer lifecycle from a single platform.

Read the press release

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