Go-to-Market Initiatives (GTMi) (Formerly Business Development Initiatives)

Reach Higher. Go Farther. Move Faster.

Product Focus Areas Go-to-Market Industries

Oracle's broad portfolio of products and technologies offers your company many exciting opportunities to partner with Oracle in areas that focus on your expertise and business specialization.

Partners are invited to participate* in one or more Go-to-Market Initiatives. Once you have registered and been accepted into a Go-to-Market Initiative, you open gateways to a wealth of Initiative-specific educational, technical, sales and marketing resources and services. These Initiatives are designed to ease your adoption of Oracle's technology and to enable you to successfully sell and deploy your solutions and services.
  
Go-to-Market Initiatives
Learn more about how Product Focus Areas and Go-to-Market Initiatives allow you to maximize Oracle PartnerNetwork resources.

Participation in Go-to-Market Initiatives provides benefits that enhance your Oracle PartnerNetwork membership. You will gain access to Initiative-specific benefits, many of which are only available to members enrolled in each Initiative:

  • On-line and instructor-led sales and technical training
  • Technical assistance and support
  • Development and implementation tools
  • Sales tools such as White Papers and customer presentations
  • Marketing resources such as customizable collateral, ROI studies, and research reports
  • Go-to-market opportunities such as marketing campaigns, customer events, success stories, and press coverage

Learn more about current OPN Go-to-Market Initiatives and how to participate:

* Generally, participation in Product Focus Areas and Go-to-Market Initiatives is free with your current membership. Some programs have specific participation requirements.

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