Oracle has announced a new branding program designed to help its ISV partners distinguish their solutions in the marketplace. The 'Powered by Oracle' logo can be used by ISVs to clearly highlight the fact that their software is based on Oracle technology and instantly convey the advantages associated with the Oracle platform. The logo is available for both partners and customers using or selling Oracle based solutions, and can be downloaded free of charge from http://partner.oracle.com. The logo can be used on websites and promotional literature to help increase customer confidence in ISVs' products and create new sales opportunities.

Over the past year Oracle has increased the size of its ISV community by 20% and this program is designed to reinforce Oracle's commitment to helping partners grow their business. Doug Kennedy, Vice President of Worldwide Alliances & Channels at Oracle said: "We understand it is important to give our partners every opportunity to effectively market in their industry with the Oracle brand and we are committed to helping customers understand the value of our partners and their solutions."