Over 2,600 customers, partners and press representatives took part in the latest Oracle Fusion Middleware Executive briefing tour.

Tod Nielsen, senior vice president technology marketing, and Thomas Kurian, senior vice president Oracle server technologies, hosted 582 delegates from the customer and partner community, the majority of whom were senior IT managers. During the week five more Oracle Fusion Middleware technical events were hosted in Eastern Europe with another 1,600 delegates. The tour took in Milan, Stockholm, Paris, Munich and Madrid and ran from 17-21 October.

Tod Nielsen delivered a presentation entitled 'The next generation of business applications starts in the middle', which was broadcast to a further 500 attendees at Finland's Oracle Day event.

The day included presentations by Tod Nielsen about the business drivers and the fusing of business process and insight and by Thomas Kurian on Oracle's Fusion Middleware strategy. The agenda was completed by an interactive business case scenario, a debrief of the scenario and customer case studies. Sergio Giacoletto, executive vice president EMEA, spoke at two of the events and gave an insight into Oracle's strategy to drive down cost and complexity for customers.

Oracle is seeing strong revenue growth from the Oracle Fusion Middleware platform, and plans in future to split out middleware revenues from database revenues in its quarterly financial reports. More than 26,600 customers worldwide have deployed Oracle Fusion Middleware components, including 35 of the world's 50 largest firms. More than 5,500 new customers were added during Oracle's last fiscal year, and revenues continue to rise and interest grow as Oracle continues to develop and expand the platform.

Work has begun on the next round of events, pencilled in for late February. Possible locations include Dubai, London, Amsterdam and Warsaw.