Profit May 2008 Issue Contents

	May 2008
	Avengers, Assemble! by Aaron Lazenby, May 2008 Much more than just a publishing outlet for a collection of superheroes and super villains, Marvel Entertainment is an IT powerhouse where CIO Glenn Magala has teamed up with senior business management to create an IT/business road map to the future. View the digital issue

	Additional Content

	Customers at the Core, by Margaret Terry Lindquist Five Ways to be Heard, by John Matelski Forward Thinking Oracle Applications The Evolution of EnterpriseOne Possibility Versus Probability A New Approach to Customers, by Carol Hildebrand Process Improvements Without The Pain, by Alan Joch What is BPO?, by Alan Joch Five Keys for BPO Success, by Alan Joch Sticking with Your Customer, by Marta Bright Putting Customers at the Center, by Molly Rose Teuke Inside Oracle Database 11g, by David Baum Virtualize Your Enterprise, by Rich Schwerin Putting Oracle Database 11g to Work, by David A. Kelly Building for the Future, by Blair Campbell Accelerating Business Value, by Tony Kontzer Forward Thinking An Adventurous Partnership, by Aaron Lazenby Escape Velocity, by Aaron Lazenby Building Bridges, by Tony Kontzer Getting ROI from CRM, by Karen J. Bannan Web 2.0 Powers CRM for Sales, by Monica Mehta Wild Thinking, by Kate Pavao

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May 2008