Five Ideas:
Collaborate
March 2009
Experts agree that social networking and web 2.0 tools are not just a fad. But as corporations invest time and resources developing Wikis, blogs and other tools that encourage their employees — and even their customers — to work together, company leaders are encountering some challenging problems, from how to create a cooperative culture at work, to how to ensure sercurity. Read on to hear what experts are saying about working together, and get their advice for getting the highest return on your efforts. Plus, find out about an upcoming collaborative event that will help you get the most out of your Oracle investment.
“Mass collaboration for sure is changing the corporation, from its deep structure and architecture to the way that we orchestrate good and services in society to innovate and to deliver value to customers. It's also beginning to change other institutions in society. Learning institutions are beginning to change the model of pedagogy from a one-way teacher focused one-size-fits-all model—where the student is isolated in the learning process— to a student-focused collaborative model. One of the biggest changes has to do with governments and the nature of democracy, as we move from a one-way broadcast model of democracy towards new models that engages citizens.”—Don Tapscott, author of Wikinomics
“To grossly simplify, homeland security is all about information sharing and finding ways for the federal government to share information among its agencies. We are moving from a culture of 'need to know' to a culture of 'need to share.'”—Jim Flyzik, when serving as deputy CIO at the White House Office of Homeland Security
“While IT departments are implementing the latest fashionable tools, information and knowledge managementprofessionals are finding that behaviors don't change by virtue of new tools alone. Corporate culture takes the blame. But I&KM professionals rarely confront culture as their primary issue. We found insights from those who succeeded at improving collaboration by addressing culture and technology together” —From Forrester Research
“Integrated and collaborative instant messaging encourages employees to remain focused on workplace responsibilities. Communicating with colleagues via an internal system increases the employee's ability to consistently channel attention to work-related topics, increasing both engagement and productivity.”—Gretchen Alarcon, vice president of HCM Product Strategy at Oracle
“In today’s challenging business environment, when organizations are pushing for performance from every critical resource, COLLABORATE 09 delivers the education, information and connections that can help you have an immediate and positive impact in your organization...This is your chance to connect with a powerful global community of Oracle professionals, experience a dynamic exchange of ideas and best practices, learn what best works for you and interact with Oracle executives. I hope to see you at what can arguably be claimed the most advantageous COLLABORATE ever.”—Mike Levin, OAUG Executive Director
