Five Ideas: Enterprise 2.0
November 2009
Oracle recently launched an interactive video that helps you assess your Enterprise 2.0 knowledge —and readiness. Check it out, plus get expert insight on how Enterprise 2.0 tools are changing the way everyone works, including Oracle's own employees.
“We realized that employees are participating in these tools and sharing information on the Web, but wouldn't it be great if that could stay within the enterprise and add value to the enterprise overall, rather than being on external sites purely for social value?”—Gretchen Alarcon, vice president of product strategy, Oracle Fusion Strategy.
“There is a misconception that micro-blogging is just to share mundane and unimportant things. But when using this tool in the enterprise context it can be really useful. Thousands of employees have joined and see the benefits of micro-blogging. OraTweet helps users to communicate and collaborate within their teams while reducing email overload. The results have been amazing.”—Noel Portugal, Oracle Senior Technical Analyst for CRM On Demand Operations
“By embracing social media [within our organization], we're showing our customers that we are living and breathing the same challenges that they face every day.”—David Dorf, director of technology strategy, Oracle Retail
“With the advent of Oracle’s Social CRM... peer review and endorsement are leveraged to rate the quality of collateral and presentation materials in support of the selling effort. Ratings are particularly useful when companies are introducing new products. With this advantage, it takes less time for associates and managers to determine which assets are effective. Without this advantage, the ever-increasing complexity surrounding a new solution sale and the tendency for companies to inundate associates with information obfuscate the desired results. I have seen this kill new product launches.” —David Ferguson, 2009 board member for the OAUG
“If your tribe is there, if the people who are complaining about you are there, then that's where you go. If people are talking about you on blogs, then you spend time on blogs. If they're on arcane forums, then be involved in the forum or the message group. Furthermore, remember that you're really just trying to use the engagement as more than just, 'Howdy do,' but less than a structured campaign. If you have enough trust agents talking specifically to people about what they're specifically interested in, then that's where the magic happens.”—Chris Brogan, co-author of Trust Agents
