Special Report:
Web 2.0 and Beyond
July 2008
Social networking sites such as Facebook and LinkedIn help people connect with each other, while tools like wikis, blogs, and other collaboration and document-sharing products help share thoughts and ideas. These solutions are seeing exponential rates of user adoption – both at home and at the workplace.
But according to Don Tapscott, author of Wikinomics, Web 2.0 is not just a set of tools but also an ethos. "This is no longer about social networking, or hooking up online, or creating a gardening community, or putting a video onto YouTube," he argues. "Mass collaboration is becoming a new mode of production. And a new mode of production that enables better innovation and competitive advantage by definition is not a fad. It's something that will endure."
Find out how Oracle is delivering Web 2.0 technology, plus what experts are saying is going to be social networking's next applications
