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PROFIT ONLINE
THE EXECUTIVE'S GUIDE TO ORACLE APPLICATIONS

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current issue
Current Issue
November 2009

IT, with Honors

City University of New York took on a massive upgrade of its Oracle’s PeopleSoft system with minimal budget—and the results are getting an A+ from people throughout their multiple campuses.


content management
Special Report: CRM

Read up on Oracle's CRM strategy, including Executive Vice President Thomas Kurian's recent talk with the global team of Oracle CRM On Demand sales representatives. Plus, find out how you can use social networking to keep pace in today's market — without increasing headcount.

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PROFIT OPINION


Q+A
Mark Woollen

Complete CRM: Customer Focused
Mark Woollen
Oracle VP of CRM

“The number one requirement for a successful CRM project...is for companies to get their end users onboard early and keep them involved in the process by incorporating their feedback.”

donna fenn

Listening to the Kids
Donna Fenn
author, Upstarts!

“This is the first generation that expects work to be meaningful. Young entrepreneurs integrate social missions with their business goals. And they want work to be fun. Fun is a big thing for them. Fun is a very big thing.”


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ferguson width=

Selling Social CRM
David Ferguson
board of directors, OAUG

“To be effective, both sales management and sales associates need a reason to embrace the CRM application.”

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