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THE EXECUTIVE'S GUIDE TO ORACLE APPLICATIONS


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November 2009

IT, with Honors

City University of New York took on a massive upgrade of its Oracle’s PeopleSoft system with minimal budget—and the results are getting an A+ from people throughout their multiple campuses.

Special Report: CRM
Read up on Oracle's CRM strategy, including Executive Vice President Thomas Kurian's recent talk with the global team of Oracle CRM On Demand sales representatives. Plus, find out how you can use social networking to keep pace in today's market — without increasing headcount.

	PROFIT ONLINE FEATURES		PROFIT OPINION
	How Green Is Your Production Line? The prototype of a unique energy monitoring solution for manufacturers—unveiled last month at Oracle's OpenWorld conference—uses a new data repository created by Oracle and special sensors to collect detailed shop-floor information. Special Report: Content Management Learn how new content management technologies, including Oracle WebCenter Suite 11g, can help businesses thrive in today's economy, from reducing costs to improving their green profile. Plus, find out how to make a convincing case for your content management project. Five Ideas: Retail Read more about the Oracle Integrated Inventory Planning Suite, plus what experts say you should be doing differently. New On Demand Service Option Targets Midsize Organizations With the new pricing and service structure, organizations can get up and running for much less than a standard enterprise offering. Smart HCM Strategies Proven to Work in Tough Times In challenging times, the burden is on the CIO and CFO to demonstrate how IT investments in specific business projects can help drive short-term savings or make a long-term impact to the bottom line. These three strategies have been proven by customers to deliver valuable results within a short timeframe. Oracle's Injured Veteran Job and Training Program Oracle helps injured vets traverse a new battlefield: Finding employment.		Q+A Complete CRM: Customer Focused Mark Woollen Oracle VP of CRM “The number one requirement for a successful CRM project...is for companies to get their end users onboard early and keep them involved in the process by incorporating their feedback.” Listening to the Kids Donna Fenn author, Upstarts! “This is the first generation that expects work to be meaningful. Young entrepreneurs integrate social missions with their business goals. And they want work to be fun. Fun is a big thing for them. Fun is a very big thing.” Viewpoint Selling Social CRM David Ferguson board of directors, OAUG “To be effective, both sales management and sales associates need a reason to embrace the CRM application.”

	PROFIT MULTIMEDIA		PARTNER NEWS
	Podcast: Thomas Kurian on Oracle CRM On Demand Thomas Kurian, Executive Vice President of Product Development, explains how Oracle CRM On Demand customers get the best of both worlds: a commitment to developing new versions of their existing software AND a commitment to developing new generations of software. Tool: Are You Ready for Web 2.0? Assess your business with this interactive tool. Plus, check out Profit magazine's strategies for getting ahead with Enterprise 2.0. Webcast: Sacramento Launches 311 System How Oracle's 311 citizen services solution streamlined city services, saving Sacramento money and providing more satisfaction to its citizens.		The Oracle Codevelopment Program Five Ideas: Partners Oracle Helps Ciena Link Critical Agile and Oracle E-Business Suite Systems Gallup Gets a Full Survey of its Data Oracle Accelerate Helps Partners Expand Midmarket Success Argela’s Sponsored Services Help Telcoms Keep Rates Competitive First Ondemand Fights Back Against Fraud with Authentisec SAIT's Anti-Counterfeiting and Traceability Solution Addresses Product Safety and Quality

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