Special Report: Social Enterprise

A recent report from McKinsey and Company found that the use of Web 2.0 tools in the enterprise continues to increase—but executive satisfaction with these investments are mixed. Blog, wikis, video sharing, and social networking all report increases in use and importance among the workforce. But technical implementation and cultural resistance were found to be the stumbling blocks for 2.0 skeptics.

At Profit Magazine, we believe these challenges are interrelated: your IT staff and line-of-business employees are unlikely to embrace a new tool that’s inflexible, difficult to manage, or has no impact on their day-to-day tasks. Learn how Oracle’s new tool and strategies can address the tension between enterprise 2.0 technology and culture and help you move your business into the next generation of collaboration.