Special Report: Sustainability
by Aaron Lazenby, January 2008
If you've been in the business world for any time, it's unlikely you can recall a period when issues relating to the enviornment and sustainability have been more prominant. Indeed, green is all around you: from business bestsellers like Green to Gold and ever-multiplying conferences on the subject, to an outpouring of media coverage and new business incentives (and regulations) around the world. In fact, John Doerr, the Kleiner Perkins Caufield & Byers investment banker behind such business successes as Google and Amazon.com said that "Green could be the largest economic opportunity of the 21st Century."
The signals are hard to miss, but how can an enterprise—with responsibilities to shareholders, employees, customers, partners, and the community it serves—sensibly implement sustainable business practices that will have a long-term effect without inviting significant short-term hardship? While that answer may still be on the horizon, Profit Online presents a collection of content that will help you think about the business value of Green and the strategic advantage it could give your enterprise.
