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Earlier today, Oracle Corporation and ProfitLogic, Inc. announced they have entered into a definitive agreement whereby Oracle will acquire ProfitLogic, a privately held provider of Retail Profit Optimization software, to further extend Oracle's retail offerings. We would like to take this opportunity to outline the benefits we anticipate this transaction to deliver to our Oracle and Retek partners and their customers, once completed.
With this acquisition, Oracle continues to extend our reach in the retail sector by adding incremental value to our existing retail offerings for the benefit of our partners and customers. Oracle, through its Retek Global Business Unit, plans to offer customers one of the most complete software solutions in the retail industry. Oracle, Retek, and ProfitLogic have complementary products with a common focus on supporting our respective customers, which includes many of the most successful retailers in the world. With ProfitLogic's retail profit optimization solutions, Retek's planning and execution solutions, and Oracle's leading enterprise database infrastructure and ERP applications, we will provide a more integrated solution for the customer insight-driven retail enterprise.
We anticipate that our combination will provide many key benefits to our retail customers:
Proven Solution Strength and Completeness
The proposed combination will provide retailers with the most complete "customer insight-driven enterprise" platform ever offered – a common view of customer demand and the ability to optimize execution across the retail enterprise wherever key decisions are made: from supply chain to merchandising to the store.
Powerhouse of Talent Focused on Retail
With more than 20 years of intellectual property development in the Retail Profit Optimization (RPO) arena, proven experience in retail planning and execution, and one of the largest groups of retail-focused PhD's anywhere in the world, Oracle, Retek, and ProfitLogic understand the particular needs of the retail industry.
Increased Speed-to-Value
The proposed combination will offer retailers a value-driven implementation model. The best-of-breed point solutions are deployed early on during the implementation, delivering speed-to-value. This methodology will deliver a lower total cost of ownership and IT simplification, providing integrated infrastructure and processes.
For our partners, the addition of ProfitLogic's retail profit optimization offering opens the door to a more complete solution in the retail sector. Oracle is committed to offering our partners a comprehensive retail solution to drive deeper value, lower total cost of ownership, and ultimately deliver increased customer satisfaction.
We are excited about this acquisition and how it will accelerate innovation in the Customer Insight-Driven Enterprise. Please join us for an online Town Hall Meeting on Thursday, August 4th at 8 a.m. (PDT) when we will further outline our post-transaction plans for the combined offering, update the Retek Retail Applications product footprint, and address any questions you may have. More information about the Town Hall and other information can be found at oracle.com/profitlogic.
We appreciate your continued support.
Sincerely,
Douglas Kennedy
Vice President, Worldwide Alliances and Channels
Oracle |
This document is for informational purposes only and may not be incorporated into a contract. | 
