Hormel Foods Corp. is a multinational manufacturer and marketer of consumer branded meat and food products. The company manufactures products such as Stagg® Chili, the Spam® family of products, Dinty Moore® products, and Jennie-O Turkey Store® products. The company sells its broad portfolio of meat and grocery items to retailers, wholesalers, food service distributors and operators, and other outlets throughout the United States.
Challenges:-
- Merge grocery products and meat products sales units
- Replace an inefficient, fragmented collection of separate, homegrown, and legacy systems to support sales and marketing
- Improve trade promotion processes and target marketing spending more effectively, adjusting quickly to increased sales volume Solution
Solutions:-
- Implemented Oracle Business Intelligence Enterprise Edition to provide 450 users with complete, up-to-the-minute customer information, enabling the company to better plan and execute effective trade promotions
- Replaced outdated and homegrown legacy systems
- Allowed Hormel to increase visibility into its customer base
- Improved sales promotion process
- Received a higher return on investment for marketing spending
- Gained shelf space with retailers through more effective marketing campaigns
- Enabled the Hormel sales team to analyze distribution, product movement, and pricing—leading to better promotional decisions
| Industry |
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Consumer Products |
| Revenue |
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US $ 5.7 Billion |
| Employees |
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17,600 |
| Company Website |
: |
WWW.HORMEL.COM
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| Products & Services |
: |
| Oracle Business Intelligence |
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