Supplying more than 340,000 pages of vehicle data, reviews, articles and videos to nearly six million automotive consumers a month, Edmunds.com wanted to build a complementary service for the automotive manufacturing community. To achieve this goal, the company will use Oracle technology to build its Automotive Data Model, the under-pinning for its new enterprise-wide infrastructure for delivering content and services to automotive manufacturers. Oracle Application Server 10g and BPEL Process Manager are the only middleware solutions that provide the full integration and SOA capabilities required by Edmunds.com.

Edmunds.com plans to use Oracle BPEL Process Manager for deploying, executing and managing Web services and orchestrating a Service Oriented Architecture (SOA) needed to more rapidly deploy business critical applications. Oracle BPEL Process Manager will allow the company to reduce the cost and complexity of its B2B integration project, while increasing its strategic value of providing content to its network of automotive manufacturers and partners. Additionally, the company will utilize the J2EE, portal and business intelligence (BI) capabilities in Oracle Application Server 10g to build a dashboard-style BI application environment. This will allow for a single, integrated view of disparate data sources, providing insight into business processes to make better business decisions.