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| IHOP Corporation |
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| Field Reference Forum |
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Topic: |
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CRM (Sales, Service), Customer Data Hub |
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Date: |
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Thursday, February 16, 2006 |
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Time: |
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9:00 am PT (12:00 pm ET) |
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Speaker: |
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Patrick Piccininno, VP of IT
Jeff Valine, Manager, IT Project Mgt and Business Analysis |
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Oracle Contact: |
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Rosan Primeau |
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| In this informal
reference call, participants will have the opportunity to speak
firsthand with IHOP Corporation. The call will open with a brief
overview, followed by candid discussion and an open question
and answer session. Please allow one hour for the call. |
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| Company Profile |
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Industry
Retail/Distribution
Revenue
$404M
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IHOP Corp. develops, operates, and franchises, with its subsidiaries, the
1,165 International House of Pancakes restaurants located in 48 states
and Canada. Franchisees and area licensees are independent third parties
who are licensed by IHOP to operate their restaurants using IHOP's
trademarks, operating systems, and methods. IHOP restaurants are .
The restaurants offer pancakes, omelets and other breakfast specialties,
as well as lunch, dinner and snack items. They are open throughout
the day and evening hours, and many operate 24 hours a day. Franchisees
and area licensees operate more than 95% of IHOP restaurants. IHOP's
segments are recorded in four categories: Franchise Operations, Rental
Operations, Company Restaurant Operations and Financing Operations. |
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| Forum Description |
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| IHOP will discuss
how the Oracle E-Business Suite overcame the problem of
individual franchises managing their guest interactions
in their own functional silos. The company had no enterprise
view of what was happening on a day-to-day basis. IHOP's
Oracle solution created a single source of company results
and information. Because much of the company's vital customer
data is stored in applications from vendors other than
Oracle, IHOP deployed an Oracle Customer Data Hub, which
allows data to be shared by Oracle and other vendors'
applications and to unify IHOP's transactional and analytical
environments. |
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| Oracle Products & Services |
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TeleService |
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Field Sales |
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Property Manager |
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Field Sales |
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Customer Data Hub |
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AS Portal 10g |
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Oracle Database 10g |
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RAC |
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Application Server |
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